Saving you thousands of dollars on the sale of your home in Florida since 2005.
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List Your Florida Home for 1%
Sell Your Florida Home For Only 3%


Our PRO professional discount real estate program allows you to receive the best negotiating team in the industry and have full service real estate at a fraction of the cost that you would pay to a traditional real estate agent. Our Florida real estate team has decades of experience saving our sellers thousands of dollars.

We work to get you full value for your home 7 days a week.

Total Sold
$1.47 Billion
Average Commission Saved
$16,961.44
Homes Sold
4898
Better than Full Service for just 1% Listing Fee
Sell your home for a total of 3%
  • Single Agency Representation
       (We work for your best interest)
  • The best negotiators in the industry
  • A third of the cost of a traditional agent
Our PRO SOLD Stats Speak For Themselves
Our sellers save an average of
$16,961.44
71.69% of Our PRO listings have sold
AT or ABOVE the list price.
We know, it seems too good to be true
but we've been doing this for 15 years.
Proven Success Across Florida
Now Available In New York
PRO Client Testimonials
How much total commission will I pay?
Enter Your Expected Sales Price:
Select Your Buyers Agent Commission:
PRO list for one percent logo

$14,219.00 $13,720.00
$10,160.25 $10,160.25
RECOMMENDED: 2% Buyer's Agent Commission
TRADITIONAL
6% AGENTS

$20,580
VIEW THE PROS & CONS OF EACH PROGRAM AND HOW WE CALCULATED THE COMMISSION
PRO expert representation pros and cons logo
COST
Listing Fee:
$0.00 $0.00
Buyers Agent Commission at 2%*:
$10,290
Listing Agent Commission at 1%: Listing Agent Commission at 1%:
$3,001.25 $3,001.25
TOTAL LISTING COST:
$13,590.25 $13,590.25
COST
Listing Fee:
$0.00 $0.00
Buyers Agent Commission at 2%*:
$10,290
Listing Agent Commission at 1%: Listing Agent Commission at 1%:
$3,001.25 $3,001.25
TOTAL LISTING COST:
$10,160.25 $10,160.25
*(2% COMMISSION RECOMMENDED!)
PROS
  • You are likely to make more money
  • We expertly negotiate all offers
  • We manage all paperwork
  • We help you establish a sales price
  • We set all showings
  • 71.69% sell at or above asking price
CONS
  • Um, we are still thinking about this one...
 

 
Traditional agent with six percent commission
COST
Listing Agent Commission at 3%:
$10,290
Buyers Agent Commission at 3%:
$10,290
TOTAL LISTING COST:
$20,580
PROS
  • They manage all paperwork
  • They help you establish a sales price
  • They set all showings
CONS
  • The most expensive way to sell a home
  • Potentially limited experience
  • Trained to get listings not as a negotiator
  • Unrealistic expectations to get your listing
 
 
 
Keith Robert Gordon - Broker

"To put it simply, we do not settle just to get the deal done. We fight for our sellers' equity. It takes more effort and the application of specific tactics but this approach has been proven to work. We earn our fee by performing for our sellers and that's the way it should be."

- Keith Robert Gordon / Founder - Florida Broker



Flat Fee MLS Services

Our Flat fee MLS services are for builders, flippers and very experienced sellers.

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