Why Professional ADDvantage™ is the best way to sell a home in Florida

Selling real estate in Florida can be done in many ways…

  1. 1) The traditional model is a 6% full-service listing where an agent lists for 6 months and they earn a commission regardless of who sells the home.
  2. 2) There is also the “for sale by owner” method but this approach leaves out the powerful and effective Realtor sales force. A “by owner” type of listing is more effective in a seller's market where demand exceeds supply.
  3. 3) The “flat fee MLS listing”, the latest, most progressive real estate listing model is considerably less expensive and is effective at reaching buyer's agents (Realtors) via the same Multiple Listing Service that full service listings benefit from. However, this form of listing is not suitable for some sellers that need or prefer a professional broker representing them. with a basic flat fee MLS listing, sellers represent themselves in all contract negotiations which can be tricky. Please read my article about why having a professional broker/negotiator can improve your net and reduce risk.

If you add up all the benefits of each one of these above methods of selling a home, you get the Professional ADDvantage™ listing model.

Here is what Professional ADDvantage™ can do for you:

Just because we deeply discount our fees that doesn't mean you get less service or marketing. We actually offer more service and marketing than a full-service Realtor because each listing of at ADDvantage® is cared for by the entire staff. Our web development department is working to ensure we have the most widespread Internet coverage available. Our MLS administrators are working to keep your listing information accurate and up-to-date and are responding to email inquiries and phone calls about your listing. And Keith Gordon, broker for ADDvantage is working around the clock to provide you, buyers and Realtors with information and advice--all for the purpose of securing a contract on your property.

Most full-service 6% listings are controlled and managed by one Realtor with limited Internet skills and once listed you are locked in for 6 months and often left in the dark about details that may help you adjust your strategy accordingly.

In contrast, our Professional ADDvantage™ listing agreement is a “List Until You Sell” agreement which you can cancel at any time with no fee or penalty. Our service starts each day at 9:00am and ends at 6:00pm, Saturday and Sunday included. Our Internet marketing blankets the Internet including Realtor.com, Homes.com, Yahoo, MSN, AOL, BargainNetwork, and 100's more. We are a team comprised of licensed agents and brokers, Internet marketing experts, search engine optimization specialists and professional MLS coordinators.

There is one more thing that a home seller should demand from a real estate company and that is communication. At ADDvantage®, communication is what we do best. Our company was designed around the most articulate home sellers in Florida. Our typical client is detailed oriented and desires control over their listing. Sellers at ADDvantage® control every aspect of their MLS listing in a matter of seconds through their easy-to-use Control Panel. Sellers can change price, drop or raise the buyer's agent commission, add pictures, order a virtual tour, print property brochures, report an issue, view the listing as it appears on the MLS, access the listing on Realtor.com and Homes.com, view who has called about the property, who has shown your listing, view Realtor feedback, view who has “viewed” your property online at GoADDvantage.com, upload documents into our account such as survey, seller's disclosure, HOA budget, elevation certificate and more!

So why all the attention to detail? Because details help us communicate faster and better with Realtors, buyers and sellers. Because of our approach to selling real estate, we are always ready and prepared to negotiate offers. With just a few clicks, all parties to a transaction have a copy of the offer and we are on our way to negotiating your deal. Our website reaches out to sellers, buyers and Realtors.

Each Realtor that shows one of our listed homes receives an email confirming their show-time and a reminder that if they are late or early (if owner occupied) to call and notify ADDvantage®. Once a Realtor shows, our system sends an email requesting feedback. That email also contains a link to view all “public” documents for the property.

At ADDvantage®, we make selling a home less expensive because we use technology and innovation to enable information to flow more efficiently from Mon-Thu 9AM-7PM, Fri 9AM-5:30PM, Sat 9AM-5PM, Sun 9AM-4PM.