About Altru® Realty

Who is Altu® Realty?

Altru Realty came about when flat fee sellers wanted more representation and support than what they were getting, being listed as self-represented sellers through ADDvantage® Real Estate’s Express, Silver and Gold programs. At first, “PRO” was introduced as a program through ADDvantage® that offered broker representation. Over time, other brokers expressed interest to offer the same program in other states and it became apparent that this program needed its independence so that other brokers could franchise the program and offer the same great value, service and expertise.

Just like ADDvantage®, Altru® Realty prides itself on offering the best customer service in the real estate industry. Broker of Altru®, Keith R. Gordon, licensed since 1984 in Florida, has been negotiating contracts for sellers for decades and has a reputation for netting more and overcoming seemingly impossible obstacles to get deals done. Closing 100’s of sales per year, Keith has earned the right to call himself an expert in contract negotiations.

Keith works in tandem with his protégé and broker-associate, Renee Golda-Widman, to provide sellers superior service that ALWAYS puts the seller’s best interest first. In fact, despite Florida law naming “Transaction Broker Relationship” as the default or presumed representation type for licensed real estate agents, Altru® uses a “Single Agent Relationship” instead because it adds a fiduciary element of loyalty, obedience and confidentiality. Whereas, a transaction Broker Relationship provides a limited form of representation to a buyer, a seller, or both but does not represent either in a fiduciary capacity or as a single agent in a transaction.


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