ADDvantage® will make your conversations turn into business opportunities. Our powerful IDX ready FREE websites allow Florida real estate agents to reach out to buyers and sellers with unique content

We are 100% online

You'll have 3 websites and powerful MLS software to make your life better…


Communicate all your thoughts to buyers and search IDX


Sellers can list 100% online, edit their listing and review offers

Short Sales

The trend will continue so embrace the business

Buyers will have more confidence…

  1. Search MLS through IDX
  2. Blog ready
  3. Search engine friendly
  4. 100% editable on-the-fly
  5. RSS feeds for SEO
  6. Newest Listings posted
  7. Article Archive

Sellers can actually…

  1. List their property online
  2. Change their own price
  3. Upload documents
  4. Review offers
  5. See website traffic statistics
  6. Print brochures
  7. Read your blogs

You can be on the vacation or on the other end of town while transacting with clients virtually.

Make your conversations with people turn into business opportunities. Our concept is to provide Florida real estate agents with powerful and varied websites that directly reach out and communicate with buyers, sellers and hybrid sellers. More leads and less paperwork!

When you are licensed under the ADDvantage® umbrella of marketing, you get our technology built for the electronic age…$99 per month and YOU KEEP all the commissions.

3 different websites that morph to the dynamic real estate market on the fly!

Website Themes
Software Features
Our Reputation

ADDvantage® Real Estate Offers Multiple website themes

Buyers siteName your site (your, edit the content, IDX ready search, write a few blogs and send your buyer prospects
Sellers siteName your site (your, edit the content, IDX ready search, write a few blogs and send your seller prospects…They can even list their properties 100% online including listing agreement and short sales
Short Sale siteName your site (your, edit the content, IDX ready search, write a few blogs and send your short sale seller/buyer prospects
Optional Flat Fee MLS siteName your site (, edit the content, IDX ready search, write a few blogs and send your flat fee sellers here…Our premier hybrid-flat fee MLS plan is $699 up-front and $599 at close. You get all buyer leads so if you can't close a full-service listing this may be your next best option. (see details)

ADDvantage real estate software is powerful

IDX ready sitesOur IDX pro system will get your listings seen…Of course, with your contact information
Online electronic signupSellers can sign up themselves on line at your “seller's website”. They can electronically sign the listing agreement, upload pics, surveys and the seller's disclosure…All by themselves while you're at the beach
Offer systemThis might be the most fun part of our system…It so easy to use even a Realtor® can do it!
Referral systemRefer a lead to another agent and our system will track the referral for you
Closing systemFor those that want a little guidance through closing a home, our system will remind you of every step and even send the selling agent “deposit verifications”.
Feed-back systemOur lead area stores all showings that you enter into the system. It stores these showing requests in the seller's account as well. Once entered, our system will send a “feed-back” email to each Realtor® the day after a showing requesting feedback which is automatically sent to the seller…Then, the seller can login into their account at your seller website and lower their price.
Master/broker Control PanelAllows broker/agent to view all listing, add listings, pending changes and monitor flags
Seller Control PanelAllows seller to lower price, add pictures, add and manage documents, view offers, view website activity and more
Import existing MLS listingsFast…just type the MLS number
Picture UploadClients can upload their own pics
Document UploadSeller's upload disclosures surveys etc
Flagging AccountBroker/agent can flag an account for later follow-up
Auto EmailsSaves time and better communication
Email trackingStores all out-going emails…never lose an email
Electronic signupOnline signup for savvy sellers
Online Listing AgreementsSaves time
MLS “email verification”Send a copy of the MLS listing so clients can confirm accuracy…Our system confirm their acceptance
Auto-RespondersPre-designed timed emails
Edit listing dataSellers can edit their data online
Brochure templateSellers can print brochures online
Website hit trackingSellers can view their website hits


Street Smart ADDvantage® Realtor® EbastIt's the best read Realtor-to-Realtor email in Florida. Sellers must offer a 4% or higher co-broke to get into the eblast. See sample of eblast
RSS (over 3.1 million monthly visitors), (over 1.6 million monthly visitors), Yahoo Real Estate (over 1.9 million monthly visitors), (over 2.2 million monthly visitors), (over 500,000 monthly visitors), Google Merchant Center, (over 1.5 million monthly visitors), (over 1 million monthly visitors), (over 1.9 million monthly visitors),, (over 300,000 monthly visitors),, MSN Real Estate, Plus 100's of other MLS listing sites and local Realtor® sites
BlogsBlog way on all our sites with our easy to use editor…It's just like using “Word”…Get the word out that you list home in your neighborhood and have expertise!

Fees, Splits, General Website Features

Monthly fee$99
CommissionsPaid at closing
Transaction fee$350 per transaction…max per month $1,050
E&O$95 per quarterExtra charge
Group HealthavailableExtra charge
SignsMetal signs (no strands are $28 plus $12 shipping)…see sampleExtra charge

Our Reputation

MLS Members of 58 BoardsAmelia Island-Nassau County Assoc. of Realtors; Bay County Assoc. of Realtors FL; Daytona Beach Area Assoc. of Realtors; Flagler County Assoc. of Realtors; Gainesville Alachua County Assoc. of Realtors; Greater Tampa Assoc. of Realtors; Mid-Florida Regional MLS; Lake City Board of Realtors; Manatee Assoc. of Realtors; Marathon And Lower Keys Assoc. of Realtors; Marco Island Area Assoc. of Realtors; Naples Area Board of Realtors; Sunshine MLS; Northeast Florida Assoc. of Realtors; Ocala / Marion County Assoc. of Realtors FL; Pensacola Assoc. of Realtors; Citrus County Association of Realtors; Realtor Assoc. Of Greater Fort Lauderdale; Southeast Florida MLS; Realtor Assoc. of Greater Fort Myers and the Beach; Realtor Assoc. Of Martin County; Realtor Assoc. of Miami-Dade; Realtor Assoc. of The Palm Beaches; Sarasota Assoc. of Realtors; Space Coast Assoc. of Realtors; St. Augustine & St. Johns County Board of Realtors; Tallahassee Board of Realtors; West Pasco Board of Realtors
We have earned our reputation in FloridaSince the inception of ADDvantage® in 2005, we have done something rather unusual in that we have answered every call between 8:00am-8:00pm 7 days a week “live” with actual humans. We do have an answering service but no one gets to it. We see real estate as a service business and our reputation with buyers, Realtors® and sellers is excellent
Broker Support8:00am-8:00pm 7 days
Software support8:00am-8:00pm 7 days
TrainingWeekly Training via “Go To Meeting”
SoftwareWe have the best listing management software in the business
WebsitesOur websites are known to work for you, not just sit there!


Keith Gordon 727-942-2929

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