Should Self Represented Sellers Use FSBO Signs To Market Their Property?

Answer one: Legally you can.
Answer two: Not recommended.

Solution: Keith Gordon, Broker for ADDvantage™ Real Estate Services, strongly advises sellers who are flat fee listed in Florida--DO NOT use a FSBO sign as the message it conveys to a Florida Realtor® damages and dilutes the marketing efforts of the flat fee company.

Keith Gordon recommends using a custom sign designed especially for flat fee sellers.

The ADDvantage™ Network sign allows the seller to control the information without deterring Realtors® from showing your home.

The ADDvantage™ Network is not our brokerage name.
Our brokerage name is ADDvantage™ Real Estate Services.
The ADDvantage™ Network name is reserved for the signs because:

  1. ADDvantage™ Network yard sign is professionally designed in bright orange, Florida colors and does not mention that you are selling via flat fee listing. The sign is free with a $14.99 shipping and handing charge. You can supply your own stand or purchase it along with the sign for a total cost of $49.
  2. Realtors® are not turned off by our sign because:
    • Realtors® do not fear their Buyer will approach the Seller directly in an attempt to circumvent a commission. While the seller's phone number is clearly “hand-written” on the sign, the other professional design aspects of the sign promote Realtors'® security.
    • Realtors® drive up to a home with their clients and see a FSBO sign…immediately they assume that the seller is flat fee listed. This is not the message a seller wants to convey. Florida Realtors® equate this type of advertising with no commission or no service.

Sample of an ADDvantage Yard Sign