Frequently Asked Questions

(Click on the questions below to see their answers)
About ADDvantage
When a Realtor calls ADDvantage, how will they be handled?
Realtors® are impatient and professional. There is no time to waste. They want answers fast and want support in gaining access to a property. They may not hang on for “I'll get back to you, or sorry, we're not available, please leave a message.” Realtors® represent 80% of real estate sales. Therefore, Realtors® and un-represented buyers get full phone service. They are given any and all information requested on a listing, in real time. They are given instructions to call the seller, the seller name and number. All calls are documented in real time into an email which is sent to the seller and stored in their account for future reference.
How can I contact ADDvantage?
We can be contacted through our Contact Us page, or by calling 727-942-2929 or 1-877-232-9695.
MLS flat fee listing
I list my property through ADDvantage, how long before it gets in the MLS?
24-48 business hours after signing up for our Flat-fee service, your property will be in the MLS. Listings are usually entered the same day or the following day after they are completed on our site, depending on what time they are received.
What is the difference between a “flat fee MLS listing through ADDvantage” vs. a “Full Service listing”?
In a full service listing, the agreement is typically a 6 month listing. The main drawback of most full service agreements is that the Exclusive Right of Sale Listing Agreement precludes the owner/seller from selling the house “FSBO” during this listing period and the seller has little to no control of the process. Customarily, a 6% commission is shared between the listing agent and the selling agent(sometimes, the listing agent is also the selling agent).

In an ADDvantage flat fee MLS listing, the seller doesn't pay a “listing commission”(which is typically 3%) because you(the seller) in essence become the “listing agent” for a flat fee. As well, with an ADDvantage flat fee MLS listing, if you are successful in finding a buyer for your property without the assistance of a real estate agent, then you would pay NO commission; just the ADDvantage flat fee. It's that simple.
What will my ADDVANTAGE listing look like?
You can see what your MLS ADDvantage® listing will look like by clicking on Sample MLS Listing.
What payment options do I have?
You have three payment options:
  1. Pay online though Visa, Mastercard or Discover
  2. Pay online using PayPal
  3. Send a Check or Money-Order to:
    ADDvantage® Real Estate Network
    2515 1st Ave N, St. Petersburg, FL 33713
What is the MLS (Multiple Listing Service)?
The MLS is a proprietary electronic database that contains every residential home, vacant land and commercial property listed by Realtors® for sale or lease. Created by the National Association of Realtors® (NAR), the MLS is the largest database of properties for sale in the United States. The MLS combines all Realtor® -listed properties in one database within a large geographic area. Realtors® are members of a local Board and pay an annual fee which allows them to access their local MLS. The MLS contains detailed information on the properties it lists, records of all recent closed sales and their sales prices as well as property tax information. With this information, Realtors® are able to generate comparable analyses of properties and custom searches by any criteria. The MLS also provides a platform for Realtors® to state the listed property commission participation to other Realtors®. This is why you do not typically see For-Sale-By-Owner (FSBO) properties listed in the MLS. Additionally, many Realtors® do not approach FSBO listed properties because there is no stated commission agreement. MLS ADDvantage® bridges that gap between Realtors® and FSBO.
Is there a contract to list flat fee in the MLS?
No, there isn't a typical contract or agreement that says you have to list with us for a certain length of time. ADDvantage's Flat Fee MLS Listing Agreement simply states that you are listing for a flat fee and gives ADDvantage permission to place your property on the MLS. The agreement addresses the particulars of your MLS listing such as the amount you agree to offer to the buyer agent, how you want to receive your leads, what size your sign will be and other details of your MLS listing.
Is Getting Listed in the MLS the Same Regardless of Which Flat Fee MLS Service You Use?
No. Flat fee MLS services vary. Some don't answer their phone and could care less about forwarding buyer leads to the seller. Some don't put your flat fee MLS listing into the MLS themselves, they partner with a third-party broker in the state where you live and have that company input and maintain the flat fee MLS listing. The danger is the third party discount real estate broker might be just too busy to care about your listing or they may not have the tools (software) available to you to make changes. This could easily turn into a flat fee MLS nightmare. Solution: Research before you flat fee MLS list your home.
Street Smart ADDvantage
If I sign up as MLS ADDvantage, can I switch to Street Smart ADDvantage at any time and how much will it cost?
Yes. Just log-in to your account, go to “Upgrade My Service” and just pay the difference between programs.
How will the Realtors® in my area know that my property is a Street Smart property?
When Realtors® access the MLS, the cooperating commission will be displayed along with all other property info. Realtors® will very likely notice a property that offers a higher than normal commission. In addition, ADDvantage will be marketing the Street Smart ADDvantage® name to local brokers to make them aware of our program. Because your yard sign will contain the Street Smart ADDvantage® logoStreet Smart ADDvantage® logo, Realtors® who are aware of our program will automatically recognize that the homes with Street Smart ADDvantage® signs could mean more money for them. Brokers and agents will also be able to search Street Smart ADDvantage® High Commission Properties properties from our website.
How much commission will I pay when I use Street Smart ADDvantage?
You will pay no commission on the listing side because you are using Street Smart ADDvantage®'s $349 flat fee MLS listing service.

It up to you to decide what the “buy side” co-broke commission will be. But it must be at least 1% higher than the customary 3% co-broke commission in order to qualify as a Street Smart ADDvantage® High Commission Properties property. To see how the math works out, check out our Interactive Table.

Keep in mind that because you are using our flat fee MLS service, you are already saving almost 3% on the listing side. A typical agent-transacted real estate sale would cost around 6% total. Because you save the 3% listing side (minus $349), you are able to dedicate more commission to the “buy side” where you really need it to get the Realtors® scrambling for you to bring you buyers. Also, as the Interactive Table demonstrates, your net can actually be GREATER when you offer more co-broke commission!
Can I buy an email list and send the Realtors a message about my flat fee MLS listed property?
Yes and no. Realtors® do not like emails coming from sellers. They prefer that other Realtors® send them. Consider using Street Smart ADDvantage® for Realtor® E-Blasts.
What kind of exposure will my property get if I list through Street Smart ADDvantage MLS flat fee listing?
The Street Smart ADDvantage® email data base has many Realtors® throughout the country. Realtors® are a powerful sales force ready to help sell your home. Twice per month, our E-Blast system will notify these Realtors® of your home price, address and the offered commission. Currently about 80% of ADDvantage's flat fee MLS listings are sold by Realtors®.

Click here to see how many Realtors® will be included in your area.
Agent Activate®
Can I use Agent Activate® with any of your three programs?
Why would a seller use ADDvantage's Agent Activate®?
Agent Activate® is available to sellers in many areas. (call 727-942-2929 or 1-877-232-9695 to confirm Agent Activate® is available in your city). An ADDvantage agent or licensee could earn the offered co-broker commission (seller must offer at least 3% to use Agent Activate®). For this to occur, the seller would have to invite the ADDvantage agent or licensee in by referring a buyer lead to back to us or by activating the “Agent Activate®” under the seller account (which changes contact phone numbers to ADDvantage.) Sellers often use this feature when they cannot make a buyer appointment (showing), they are out of town or just prefer to have ADDvantage take all buyer leads. In essence, using Agent Activate® puts ADDvantage in charge of the buyers that are not represented by another Realtor. If successful with the sale, our agent/affiliate earns the offered co-broke commission, represents the deal as what's called “Transaction Broker”, will write the sales contract for the seller and help the buyer and seller close the deal. Transaction Broker status enables ADDvantage to represent both the buyer and seller by not putting one person interests ahead of another. Because we charge no listing commission, we cannot make any commission if an outside Realtor® finds a buyer. They would deal directly with you.
Buyer Leads
Where would buyer leads come from if I list flat fee with ADDvantage?
ADDvantage has extensive listings throughout the Internet. Buyer leads will come from sources such as,,,,,,, Wall Street Journal Classifieds and many more domestic real estate web portals.
Will ADDvantage accept offers from Realtors on my behalf?
Yes. In fact, ADDvantage adds language in the agent remarks section of the MLS stating that offers should be faxed directly to ADDvantage. We receive all faxes via an e-mail fax service so we can quickly and easily forward them to you via email. This helps you in case you are out of town when an offer comes in.
Cancelling my listing
Can I cancel my ADDVANTAGE flat fee listing any time?
Yes! Because you are listing flat fee, there is no requirement for how long the listing must be. It is entirely up to you how long you wish to list your property. You can cancel your MLS listing at anytime by doing one of the following:
  1. Log on to your account and under MY ACCOUNT, simply go to listing status and change status to withdrawn
  2. Call for live help: 727-942-2929 or 1-877-232-9695
There is no fee to cancel before the listing expiration.
Can I withdraw my listing from the MLS temporarily?
Yes. The expiration date of the listing remains the same and there is no charge for this service.
MLS listing edits and changes
I might need to adjust by price. Can I make changes to my MLS listing?
Price and commission changes are always free. Changes must be made on our website under the menu tab MY ACCOUNT. Once logged in go to “Manage my Listing” and choose the appropriate category. Price or commission changes will require a signature by all parties on the listing agreement. Our system will automatically generate a form for you to sign when you make the change in our system. Most other changes can be made through the category “edit listing data”. If you want to change your photos, go to the “manage photos” category.
I want to list flat fee but I also want control over the listing. What do you charge for changes and edits to my flat fee MLS listing?
You are allowed an unlimited number of price and commission changes. For all other non-critical miscellaneous changes such as description, you are allowed one round of changes per month for free. After the one change has been made within that month, there is a $20 charge per round of changes. By “round of changes” we mean that you can go into the edit data function and change as many fields as you like within ONE submission.
How many pictures should I upload?
The number of photos you may upload to our site varies based on your program. All go to the MLS, & The amount of pix on depends on whether you choose to upgrade to the Showcase feature. The basic listing allows 4 pictures. The Showcase will allow up to 25 photos, plus it comes with a 2400 character property description and yellow banner with headline & scrolling text.
Can I take my own pictures of my property and have them posted on the MLS?
Yes! You can submit up to 25 photos. Simply upload to your account. When logged in, you can manage and add photos at any time in the “My Account” section of our website.
I don't have a digital camera. Do you offer virtual tours?
Yes we do. Virtual tours can be purchased at checkout or at another time by going to your account and clicking on “add accessories”.
What file size do you want?
It doesn't matter. Our system will resize automatically for the MLS. However, smaller sizes around 150KB will load fastest. Your photos can be in JPEG, GIF, or PNG format.
Can I add my pictures at a later time?
Sure. Just go through the listing process and when you are ready to upload your pictures go to: Since we cannot input a listing into the MLS without at least one exterior photo, if you sign up with no photos and come back later to add photos, this will not count as a change. No changes will be counted until the listing is activated in the MLS.
CMA & Pricing
Should I order a CMA (Comparable Market Analysis)?
Value is very important. Market conditions are changing rapidly and pricing the home right is critical to your success. Price too low and you are potentially giving away hard earned equity. Price too high and no one will call. So the answer is, maybe. It depends on your ability to do research. A Realtor® is going to pull data from the MLS “sold properties” within (x) miles of your property within the last 6 months. But, as you know, the market is changing so rapidly that 4 month old sale data may be misleading. As well, one or two “sales” within that data might be “fire” type sales which will skew values but are not necessarily indicative of the right value. The best CMA is to look at home listed on the market(, Our Comparative Listing Analysis Tool, etc); research sold data through the “on-line” public records; talk with neighbors and a Realtor® attempting to break all the data into a “price per square foot” number (living area). Then add or subtract value for conditions such as: (i) lot; (ii) pool: (iii) upgrades; (iv) other considerations.
You may also want to consider ordering a CMA through ADDvantage for $50 in the Add Accessories section of MY ACCOUNT.
What if my property doesn't sell after the listing period is up?
If your home doesn't sell after the listing period ends, you can extend your listing for (30% off) or have a new listing (with “zero days of the market”) for 20% off. Our sales statistics indicate 120 days on the market is the average for our sellers.

Option #1
Extend the Listing Date: This type of extension involves adjusting the expiration date within the original listing in the MLS. The price to renew by this method is 30% off of the original listing price. The dis-ADDvantage of this type of renewal is that the listing in the MLS would reflect a high DOM (Days on Market). DOM is the number of days that your listing has been on the MLS system and this number is viewable by Realtors® in the listing.* In other words, if your listing was already on the market for the full listing period, your DOM would start very high and go higher. This may be viewed by Realtors® negatively and may not be to your advantage.
*This number is NOT reflected our site, or

Option #2 (recommended by ADDvantage)
Let Listing Expire and Re-enter Listing: This renewal is essentially a brand new listing. We will renter the listing in the MLS which will create a new MLS number and start the listing at “0” (Zero) DOM (days on market). The cost for this type of renewal is 20% off of the current program price. This is the recommended method of renewal. Many Realtors® have notifications set up for the MLS to inform them of the NEW listings. This brings your listing in front of them as a fresh listing.

Note: It may also be recommended to institute a new price on the listing at the time of renewal. If you need advice on this topic, feel free to contact ADDvantage. You may also want to consider ordering a CMA for $50 in the “Add Accessories” section of MY ACCOUNT as this will give you an idea of what other properties like yours are selling for in the current market.
Why doesn't ADDvantage offer “list until you sell” deals like some other flat fee MLS companies?
Three reasons:
  1. After 6 months (180 days), an MLS listing is old and stale. Having a listing on the MLS for say 220 days is detrimental to the seller
  2. ADDvantage takes an active roll in selling their homes by answering the phone 9:00am-6:00pm every day, marketing domestically and internationally…this costs money and we deliver
  3. List until you sell offers aren't worth much without support and besides, a brand new listing at ADDvantage is 20% off the original price
If I elect not to renew my listing, how long after it expires can I take ADDvantage of the discount renewal prices?
30 days.
Commissions and Co-Broke
Does ADDVANTAGE earn a commission when I sell my home flat fee MLS?
Only if you opt into our Agent Activate® program, otherwise no. One thing is constant: you will never pay a “listing” commission because “flat fee” takes the place of a listing agent commission (Which would normally be around 3%). Whether or not you pay a "buy side" commission depends on whether a real estate agent brought you a buyer. If so, then you would pay the commission amount that you agree to pay when you list on the MLS. (Typically 3%). However, if you find a buyer that is not represented by a real estate agent, then you will pay no commission at all. Just the flat fee!
If I list flat fee in the MLS and I find my own buyer, will I pay any commission?
No! You will only pay a commission if a licensed real estate agent finds you a buyer and the buyer actually closes on your property. You can market your home as a FSBO at the same time through any other marketing media. Note: MLS rules do, however, prohibit you from advertising a different price from what's listed in the MLS.
How are “co-broker” commissions set and paid?
ADDvantage Real Estate Network offers three innovative flat fee MLS programs, none of which charge a listing commission. Sellers do offer a commission to the agent representing the buyer, also called the “co-broke”. If a seller is successful selling to a non-represented buyer (no Realtor® involved), then no commission is paid. But many of ADDvantage's listed properties do sell through the MLS and, therefore, through Realtors®. During the sign up process with ADDvantage, the seller will be presented a drop down window to select exactly how much co-broke commission to offer. This commission can be set between 1-10%. ADDvantage offers two programs to help sellers with offering the right amount of commission. MLS ADDvantage® ($299) is our flat fee MLS service reserved for sellers offering 1-3.5% as a co-broke and Street Smart ADDvantage® ($349) is reserved for sellers offering 4% or higher. Why the difference? The marketing is different with Street Smart ADDvantage® because Street Smart ADDvantage® uses a unique twice per month email blast campaign to Realtors® within 35 miles of your property. In this email, ADDvantage advertises the seller's stated co-broke commission. We feel an email containing the hot news of a “fat” commission is justified. Street Smart ADDvantage® Realtor® E-Blast enjoys a 12.5% readership of the blasted emails. The MLS is where all Realtors® will see how much commission is being offered. Realtors® know before they show a property exactly how much commission is being offered. When they present an offer, they include language such as “Blue Wave Realty to receive _% commission”. Technically, the ADDvantage broker is responsible for paying the commission to Blue Wave Realty and you, the seller, are responsible (per our listing agreement) to pay ADDvantage.
Is there any situation where ADDvantage, an ADDvantage agent or ADDvantage licensee might earn the offered co-brokerage commission?
Yes, if the seller must opts into ADDvantage Real Estate Services' Agent Activate® program now available in many areas. Call ADDvantage at 727-942-2929 or 1-877-232-9695 to verify that we cover your city. Because we send all buyer leads to the seller, you would have to invite us into the loop (Agent Activate®) by referring a buyer lead back to us. Sellers use this feature when they cannot make a buyer appointment(showing), are out of town or elect to have us handle all buyer leads and showings.
Contract Questions
Can I call ADDvantage's broker for a question about an offer?
Yes, talk to ADDvantage's broker--free. 727-942-2929 or 1-877-232-9695. This free service is not the same as getting full representation in a contract such as Professional ADDvantage™. If in doubt, it is helpful to talk to an experienced broker.
Discounts for investors
I'm an investor. If I list more than one property, do I get a discount?
Yes, our system keeps track of your account via your username & password so every time you add another property, your price goes down! »more
Real Estate Forms
Are Sales Contract Forms and other realty forms available?
Yes. All forms such as Sales and Purchase Contracts, Seller Disclosures, Mold Disclosures, Lead-based Paint Disclosure are free. Once you are a client of ADDvantage, these forms can be found by going to My Account / Seller Forms.
Realtor. com
Does ADDvantage have direct control of my listing?
No. It a third party website. We have limited control.
Are issues easily resolved?
No, no, no…every trouble ticket opened through a seller “control panel” at ADDvantage takes our MLS administrators an average of 30 minutes to resolve. The good news is we work 9:00am-6:00pm so we are always ready, willing and able to resolve these issues as they come up.
Will my home show up in the national database of if I list flat fee in the MLS with ADDvantage?
Yes. All MLS listed properties automatically transfer to via an “IDX feed” every 24-48 business hours.
What is the difference between and Showcase?
The Showcase listing features:
  • 25 photos
  • Full property description up to 2400 characters
  • Virtual tour link and/or video link capability
  • Open house schedule capability
  • Scrolling (moving) text for the detailed page of the listing
  • Priority (1st) position in the search results display
  • Distinctive yellow banner with a headline up to 50 characters (gets searchers’ attention when scrolling through initial/summary search results)
The Standard listing features:
  • 4 photos
  • General property data such as year built, subdivision, etc. instead of a property description
  • No banner/headline, scrolling text, virtual tour/video or Openhouse schedule capabilities
MOST IMPORTANT: Basic listings will show up at the end of a search results summary after the Showcase properties have been displayed in low to high price order.

Ex) Person does a search for properties listed between $350K and $400K in a certain zip code or city…results of search show Showcase properties starting at $350K up to $400K and then the basic listings follow, starting at $350K going up to $400K. A seller in the middle of the range (In this example, around $375K) who is not Showcase may not been seen by a searcher unless the searcher is aware of how these results are displayed because once the searcher reaches the threshold of their maximum price limit, they could stop going to future pages and may not realize that it begins again after the Showcase properties.

Showcase vs. Basic listing features
  # of Photos Property Description Virtual Tour Link Capability Video Link Capability Openhouse Schedule Capability Banner with Headline Scrolling Text Position in search results

We charge an additional $49 for the Showcase, although it is included for free with several of our programs. See details.
I have a standard listing in and can't find it. What might be the issue?
As of June, 2007, has changed the way they display listings in their search results. Oddly, they now display the Showcased properties first and then “redisplay” the standard listing at the end. Because of this, the public may not realize that the price range starts over at the end of the Showcase listings.

Showcase $300,999
Showcase $303,499
Showcase $307,500
Showcase $310,000
Showcase $315,250
Standard $300,600
Standard $302,000
Standard $300,999
Standard $309,900
Standard $315,300

I have just listed my home using your flat fee MLS service. I cannot find my listing in Why?
MLS listed properties that are newly listed in the MLS take about 48 business hours to show up on It is not “live” like the MLS. This holds true for price changes as well.
I see my listing all the time, but now one of them is gone. What happened?
The easiest remedy is to log-in to your account at ADDvantage and click, “Having a problem with” Our MLS administrators will call and open a trouble ticket immediately. It may take up to a few days to reappear. From time to time, has technical difficulties; they recently “lost” 30,000 listings when a server of theirs went down. They had to re-capture all of the data which took a few days.
I signed up for your ADDvantage service yesterday. When might I expect to see my listing on is a third party website that will auto-feed your flat fee listing from the MLS. The way ADDvantage works is to first put your listing in your local MLS. This takes about one business day or if submitted over the weekend, then in by Monday. Once your MLS listing goes live in the MLS, ADDvantage sends an automatic email notifying you that your listing is live in the MLS. As well, you can use this email verification to edit your listing. Typically it takes 24-48 business hours after you have received this email notification(we call email verification) for your listing to appear in is not a “real time” data feed but rather a secondary website to the MLS. It propagates data on weekday evenings. The same holds true for any changes made to your MLS listing. If you change your price on Wednesday, the change is made on the MLS that same day. However, may take an additional 24-48 hours to re-propagates the new change.
How does ADDvantage handle buyer leads or leads?
We forward all leads to you by email in real time. All information gleamed from the buyer phone call will be transcribed into this email. If the lead is coming by email (such as or, then the email is copied and forwarded to you. Additionally, buyers can come to our website to access your listing which does contain your personal information including open house schedules. Click here to see a sample listing.
Service Area
Will ADDvantage take a MLS flat fee listing anywhere?
While the ADDvantage Network offers listings in many places, there are areas where we are not MLS members. To make sure we cover your area, enter your zip code and check below.
Multiple MLS Boards
Can I list my property in more than one MLS board?
Yes, we offer additional MLS boards for $125 each. You will be offered this option on sign up. This is very cheap marketing considering Realtors® are responsible for selling 80% of homes.
I live in right between two counties. Which MLS board would be best?
That might be a toss up but go with your mailing address. Our system will tell you what we believe is the best MLS board once you have entered a zip code on sign up. For an addition $125, consider a second MLS board.
Which MLS Board Should I List My Home In?
ADDvantage's™ flat fee MLS listing software will tell you during the signup process (step 2) what your correct MLS board is.
MLS Boards and Marketing
Will ADDvantage always list my property in the right local MLS board?
Absolutely. Regardless of what city you live in, ADDvantage will always list your property with the correct MLS board corresponding to your area.
My house is located in a gated community. Will my home get enough exposure if I list flat fee in the MLS?
Homes in gated communities can be difficult to sell because of lack of access. This can be a marketing dilemma. Being MLS listed will get Realtors® and non-represented buyers viewing your property. As well, ADDvantage's aggressive domestic and international marketing program will bring the additional needed attention.
Rental Properties
Will ADDvantage list my rental in the MLS?
Yes. If you would like to list your property For Rent only, You can use our Rental ADDvantage™ program, which costs $179. If you would like to list your property for rent and for sale, you can add a rental listing on to your main program for an additional $159.
If I have a property that I want to list for sale in the MLS as well as list it for rent/lease, how much will it cost?
ADDvantage charges an additional $159. Once you list your property (MLS ADDvantage® $299 or Street Smart ADDvantage® $349), the system will ask you if you wish to list it for rent. Because the system already knows who you are, it will charge you just $159.
What commission should I offer to an agent that finds a renter for me?
It depends on the area. Our system allows you to select commission of between $100-$5000. Customarily, one month rent is offered but in many parts of the county, half of a month rent or even $300-800 will work.
Third Party Marketing and Websites
How long will it take for my listing to propagate to all the “other” third party websites?
While the MLS is active or “live” the moment we submit the listing, the other sites only populate this data on a cycle that happens every so many hours so that is why it is not instantaneous. We do also have RSS data feeds that we submit data through on a daily basis for many other real estate portals such as Trulia, Zillow, and soon, (coming soon!)
Full service Realtors and flat fee listing
Do Realtors care if the seller is “self-represented”?
When a Realtor® searches the MLS database, they do not care who listed the property. Their primary concern is that the customary 3% commission is being offered. All listings in the MLS state the commission being paid. We recommend offering 3% or more. (Visit Street Smart ADDvantage® High Commission Properties to learn about our commission strategy to get you better and more plentiful offers.)
Will full service Realtors® deal directly with me?
Some Realtors® say it is more difficult dealing directly with a flat fee MLS listed seller/owner but the overwhelming majority do not care.

Truth 1: The agent/Realtor® representing the buyer is the one who writes the sales contract every time (never the listing agent). There is no more work on the part of the agent representing the buyer making an offer to a flat fee MLS listed seller vs. a full service one.

Truth 2: The agent/Realtor® representing the buyer is a real estate professional. The unrepresented seller (flat fee listed) is typically not as knowledgeable about contracts and negotiations as a Realtor. Therefore, unrepresented sellers are typically at a dis-advantage when matched against a Realtor. If a seller feels over-matched, Professional ADDvantage™(a full representation service $499 plus ¾% at close ($1,500 min)) is available.

“FSBO” signs hurt the flat fee MLS seller
Should I use a FSBO sign?
ADDvantage Real Estate Services strongly advises flat fee listed sellers not to use a FSBO sign. The message a FSBO sign conveys to Realtors® damages and dilutes the marketing efforts of ADDvantage. The ADDvantage Network recommends Sellers use an ADDvantage Network yard sign although, FSBO yard signs are permitted. Here are the reasons to use our sign:
  1. ADDvantage's sign is unique, professional, bright orange, has our name on it, says nothing about flat fee and is free! You only pay only $14.99 for shipping. Note: You supply your own stand.
  2. Realtors® are turned off by FSBO signs because:
    1. Realtors® fear their Buyer will approach the Seller directly in an attempt to circumvent a commission.
    2. Realtors® drive up to a home with their clients and see a FSBO sign…immediately they assume the Seller is flat fee listed and that is not our message.
    3. When Realtors® drive by a FSBO sign they think no commission
International Marketing
Does ADDvantage market internationally?
Yes, through The Euro and Pound are strong so these buyers are an excellent source for buyer leads.
Cheap flat fee MLS
What Would be a Cheap MLS Service?
A $99 flat fee MLS listing is very cheap. Under $200 is still cheap for a MLS flat fee listing service. ADDvantage's™ most popular program flat fee MLS program, MLS ADDvantage®, is $299. We are not cheap compared with $99 flat fee MLS services. Compare our 9:00am-6:00pm, 7 days a week service commitment to other flat fee MLS companies that might not even answer the phone or forward buyer leads…ADDvantage™ flat fee MLS is a bargain.
Is a Cheap Flat Fee MLS Listing $199?
Compared with the task of getting your FSBO home sold in a seller's market, $199 would be an incredible flat fee MLS deal. But, will the flat fee MLS service actually give you what you need to sell your home FSBO? Flat fee MLS is not just getting into the MLS. There is much more to a successful sale. Such as, answering the phone on Saturdays and Sundays, aggressive FSBO marketing nationally and abroad, correct yard signs not the one that shouts “I just got listed flat fee MLS!” The details count when you list your real estate flat fee MLS and ADDvantage™ delivers– 7 days a week.
So why is ADDvantage not a part of that $150 crowd?
Its software and business plan are not centered on flat fee MLS business. We have five other websites that support similar but different business models.
All I want is to get listed in MLS. Why should I care who does it?
Without excellent support from the listing broker your MLS flat fee listing might as well be listed in another state; (i) 50% of all calls from Realtors® requesting showing instructions go to the broker of record and the other half go to the seller. ADDvantage always answers the phone live 9:00am-6:00pm, 7 days week; (ii) If your listing has an issue such as, “it suddenly disappeared,” who is going to open a trouble ticket at and get it back up? If the listing broker doesn't answer the phone, no one will. These types of issues often take 30 minutes on hold to resolve. Most flat fee companies don't have the time or resources to deal with minor issues, let alone complex ones. Hence the importance of ADDvantage's 9:00am-6:00pm, 7 days a week phone support with fully staffed administrators; (iii) the list goes on and on. Cheap is cheap and flat fee MLS is a labor intensive business. Keith Gordon, broker for ADDvantage sees it this way…“Most flat fee offerings on the Internet are very similar to vending machines. You put your money in, and then you have to hold your breath and cross your fingers that the product will come out.” At ADDvantage, you don't have to wonder. We always deliver.
Why should I pay more than $150 for a MLS flat fee listing?
Most flat fee MLS offerings on the internet today will not be around in one year because; (i) there is no profit in flat fee MLS listing unless ZERO service is offered; (ii) there is no chance of profit unless the flat fee MLS company has invested resources to build MLS listing software to efficiently manage listing changes, etc. (most do not and are just websites); (iii) at $150, there is no money to service the account.
General information on flat fee listing on the MLS
My home is listed with your MLS flat fee service. A real estate agent asked me, “Who is the broker for your listing”?
“Keith Gordon of ADDvantage® Real Estate Network” is the listing broker for your listing.
If I sign up for your MLS ADDvantage program, will I be self-represented?
What does self-representation mean?
It means the seller of the property represents himself in all contract and other matters regarding the sale of the property. Being flat fee listed in the MLS is the same as being “self-represented”.
What do I say if a Realtor or agent asks, “What is the commission”?
You would say, “My broker is offering 3% as a co-broke.”
(If I have chosen 3% commission when I signed up)
Why use the term, “My broker is offering”?
The reason you say “my broker is offering 3%” as a co-broke” is because Real Estate Law states that the listing broker is the one paying the other “selling broker” the offered co-broke commission stated in the MLS.
What is a “co-broke”?
“Co-broke” means the portion of the total commission that is shared with another broker involved in the transaction.
A Realtor told me that if I list flat fee in the MLS, other full-service Realtors wouldn't show my property. Is this true?
No, but this is a hot topic among flat fee MLS listed sellers in some “old time” small communities but not in Clearwater and other metropolitan cities. Realtors® in major cities see flat fee listings all the time and see no difference between them and full-service. Although, if you interviewed 100 agents in Clearwater, maybe 10 would say something negative about flat fee. However, even those that have a somewhat negative perspective still show flat fee listed homes as long as there is an offered co-broke of around 3%. ADDvantage has no unhappy sellers and treats all Realtors® with the utmost respect and assistance when calling for in for showing instructions. Many know us for our higher than average commissions from our Street Smart ADDvantage® High Commission Properties programs. We have a great reputation throughout the county and offer all levels of service, including full service.
What do full service Realtors think about flat fee MLS companies?
Historically, flat fee MLS listing companies offer horrendous service. However, ADDvantage has a reputation with Realtors® that surpasses even full service companies!
What's different about the ADDvantage brand of flat fee MLS?
Everything! 9:00am-6:00pm live 7 days a week phone support is where we start. We actually do care about every detail of our client flat fee MLS listing. We spent $100,000 building our “listing software” enabling us to offer a high level of service by not wasting time researching missing data. We don't lose change requests because we are paperless.
How can other flat fee MLS companies manage their multiple listings without sophisticated software?
That's an easy question. They can't. 95% will just give “bad service”. Some have software but most do it the old fashioned way…emails, faxes and unanswered phone calls.
Why is ADDvantage software better?
Clients log in to their accounts and click on what they need. From there, our full time MLS Administrators will fix, edit and “click off” one change at a time. Nothing falls through the cracks because we have no paper to lose.
If I call at 8am Sunday morning, will an ADDvantage agent be there to assist me?
Every time!
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