What's wrong with this thinking is the flat fee MLS Florida listing broker is called about 40% of the time by Realtors that don't read the showing instructions correctly in the MLS. Realtors simply ignore the comment to "call seller at 305-555-2525 for showing and offers" or call the seller and get no answer.

The fact is these Realtors and buyers do call the flat fee MLS listing service when they need help. If they don't get assisted, they will not show your flat fee MLS Florida listing and you will lose an opportunity to show and possibly sell your home.

What's even more amazing is some sellers that do receive the best flat fee MLS service possible still don't believe how important our 8:00am-8:00pm 7 days service really is. Just last week, a client of ADDvantage® that was over-priced by some 40,k and after being listed with us for 7 months actually listed with another flat fee MLS listing service on the east coast of Florida. I never heard of us ever losing a client to another Florida flat fee MLS listing service. We do lose listing to full-service agents that boast they can bring a buyer but never a flat fee service because our service is exceptional.

By the way, when a $349 traditional flat fee MLS listing is about to expire (after the 9 month listing term) the seller can extend for 50% off the cost. Our ADDvantage Success™ flat fee MLS listing plan is "list till you sell."

Back to the client. I always call our expiring clients and chat about renewing their service for our discounted 65% off rate for another 9 months. This client actually thought they would do better listing their property with another flat fee listing firm. After they paid, they couldn't get that company back on the phone for 14 days...Just gone!!

The client called us back and renewed their old listing but when our MLS Administrator went to input the listing into the MLS we couldn't because that other firm still had the listing active. I called the client and advised them accordingly that they are listed. But, if the company is not answering their phone, you will lose showing opportunities. They agreed. For the past 6 day they have been trying to get that other flat fee MLS listing service in Florida to cancel the listing but the seller can't get them to respond to email or pick up the phone. They emailed me asking for the MLS Realtor Association phone number to file a complaint.

It is common place in the discount MLS listing business to have flat fee MLS brokers not answer their phone. To my knowledge we have never lost a client to another flat fee MLS listing service. We have been offering 8:00am-8:00pm 7 day a week service for 7 years now and continue to do so.

What amazes me is some people just don't get it. Service and reliability does equate to more showings and ultimately a higher offer.

Sellers and buyers want to get the best deal possible when buying or selling real estate. Got to love the Budweiser beer commercials of too light and too heavy because that is exactly what this article is about.

Let's start with the profession everyone loves to bash and that would be the attorneys. While not all attorneys' abilities and demeanor are the same, in general, they should leave certain negotiations to the Realtors and stick with the contract related issues such as which name to take the deed in (trust or individual) and other legalities that can affect their client. But, price is not a subject that attorneys should get involved with because they are too-heavy! When things go amuck, it's generally because the attorney steps on the toes of the Realtors and advises their client on price and negotiating strategies. This is not their forte and when they do get involved, it is a hard-ball negotiating tactic to push the other side. Might this be because they are justifying their services? When negotiating, always leave a door open and never slam one shut or create an obstacle that is impassable. Attorneys…Too-heavy!

Studies show that the general public trusts Realtors even less than lawyers. Supposedly, only 7% of the US population fully trusts attorneys. So where does that leave the Realtors? Why would anyone of sound mind and body allow a Realtor to negotiate a real estate transaction? The answer may surprise you. Realtors are aggressive, smart and most of the time, know their stuff. I can speak from a position that few can do because I have over 200 listings in Florida and negotiate as many as 5 deals a week. I can tell you that while I am a skilled and professional negotiator, so are the other Realtors that I do battle with on a daily basis. Realtors fight hard for their buyer clients, do their homework, and push their cause to the extreme to get the best deal possible for their buyer. I seldom engage a nonchalant Realtor and I find them on their game. Realtors…Just-Right!!

Next in line for analysis on the “Who's the best at negotiations” is the by-owner flat fee MLS seller. Flat fee MLS listings, also known as “limited service”, allow the by-owner to represent themselves in all negotiations. This is completely opposite from having an attorney or a broker/agent negotiate for you. When the by-owner allows someone else to represent them, they remain insulated behind the words and actions of a third-party. Sellers that represent themselves can quickly become trapped in a conversation about price and terms with no “dump-button” as all conversation are “live.” The self-represented seller is on the front-lines and has no back-up. Everything they say can and will be used against them in negotiations. Self-represented sellers…Too-soft!!

My advice to by-owners that self-represent when listed flat fee in the MLS is, don't do it! Upgrade your service to ADDvantage Success™ and allow me to represent you. If you represent yourself, you are exposing yourself without representation to the most aggressive and smart independent work force there is, the Realtors. They know more than you about contracts and you will likely leave money on the table or possibly be going back-on-market with your property after 20 or 30 days because of the buyer's inability to close. As well, you might agree too fast to a deal or not know local protocol and be left with less at closing. There are always issues such as appraisal, inspection reports, addenda, pre-approval letter, dead-lines, and other matters that come up and need to be dealt with promptly and professionally.

In conclusion, my advice is to seek an attorney when you have “tax” or “will” related issues such as closing a property in trust. Use an attorney when doing a complicated commercial deal or to review the language in a residential transaction. But, keep in mind, FAR and FARBAR contracts have been approved by the Florida Supreme Court. FARBAR contracts have been approved the Florida Association of Realtors and the Florida Bar. If you are going to represent yourself, do it for the right reasons. Some flat fee MLS “self-represented” sellers are builders, investors and others that are apt at contracts. Even the most experienced self-represented sellers need to be careful about what they say and how they engage a buyer. I see “back-on-market” all the time with even the most experienced investor-type clients at ADDvantage®. ADDvantage Success™ costs $1050 more than our Not Available self-representation plan but well worth the money!

Most people are concerned and confused about the credit impact of a short sale, whether the lender will come after you for any deficiencies and if the lender will accept you (and your credit/assets) as a short sale.

These questions are somewhat easily answered. First, your credit will take “a hit” for about 4 years but far less than a bankruptcy or a foreclosure (10 years credit impact). The reason lenders prefer a short sale to a foreclosure is the turn-a-round time for liquidating their ‘bad-asset’ is rather fast for a short sale when compared with the high costs of a foreclosure.

Lender will not seek a ‘deficiency judgment’ against the homeowner for the short sale ‘short fall’ which is the difference between what you owe and the lender net return from the sale. No one will be coming after the sale like a bill collector. If that were the case, short sales would not be a viable option. We get a full release and satisfaction of debt from the lender. They may seek a promissory note from you for a fraction of what's owed (10-20 year note and a low interest rate) but not a judgment for the short fall. This is the primary reason why you would ‘short sale’ as opposed to getting foreclosed upon.

Lastly, not everyone is suited for a short sale because if you can't prove ‘hardship’ then the lender may take a position that if you want to sell, fund your own short fall and pay this negative balance at closing. Hardship is rather easy to prove for most short sales. For example, under-employed, no money, less than $50,000 liquid assets, no liquid assets, low assets, retirement, age, health, stress or mental health or rapid depletion of available assets or cash. The ones that can't prove hardship and shouldn't attempt a short sale are those people with excellent credit, good income, cash in the bank and enough cash to close the ‘bad-asset-home’ and still have a life.

We (ADDvantage) will run your short sale for free. You can list your home online (100% electronic sign-up) at shortsale.getmoreoffers.com. We list the property as a ‘full-service short sale 6% listing’. The lender pays our commission and all your closing costs. You pay nothing unless they request a note for a portion of the deficit.

As well, the lender will likely not pay us a 6% commission but rather negotiate our fee to 5%. We split that 5% between the buyer's agent and us as the listing agent.

Additional things to consider when doing a short sale in Florida.

Your credit will take a ‘hit’ for at least four years but better than a foreclosure. This may prevent you from buying another home for 4 years with the current underwriting practices. I fully expect these rules to change because there are plenty of excellent credit risks out there that have done a short sale. Greed in lending will return but just not to the extreme of 2000-2004.

The lender may request a note for a percentage of the short sale deficit. These days, lenders are attempting to get a note from everyone...The poor, the unemployed, and the not so poor. The more assets that you have the more they will likely want and get a note. Of course, your retort to them is ‘hardship’ and no!!! If you must give a note to the lender, make it as small as possible and fight the whole way. Notes are usually negotiated between the seller and the lender.

If the home is a primary residence, the IRS will forgive the shortfall deficiency and allow you expunge the loss. The lenders will 1099 you for the loss or deficiency. Seems weird but the IRS looks at losses as money barrowed and not paid back and taxable. The short sale “short-fall” is viewed as “earned income” and taxable. If the home is not primary, the IRS expects to get their share of the 1099 gain/loss. I hope in the near future, the IRS will make deals with short sellers to lessen this tax penalty.

There are many so called “short sale” experts offers their services and often use techniques that I do not believe are in the best interest of the seller. I do not take “any” offer to “get the ball rolling” at the lender. I want an offer that has the following:

1. I want a buyer that will be patient. Ideally, a cash buyer, but that is unlikely. I would prefer my buyer to be investor, but again unlikely. If the buyer is an end user, then I would hope they have 120 days to hang in there. Short sales can take anywhere from 65 to 130 days depending on the lender, how many lenders are involved and the loss mitiagator assigned to the file.
2. I need a buyer's agent that understands short sales especially if their buyer is an end-user because if they don't, their buyer likely doesn't understand what's going on either and that may hurt the deal.
3. I want an offer/contract that matches what the lender will accept. I don't want the lender to counter our offer. I want them to accept it! Seems easy and often it is. The listing broker is responsible for setting the list price and better do their homework. The listing agent needs to do what's called a BPO (Broker's Price Opinion). This is an estimate of value that, if listed at that price, would bring multiple offers in a short period of time.
4. I want a cooperative seller. The seller must be proactive and help with the short sale process. It is extremely important for the seller to be available and helpful. At times, the lender will request additional information and addendums.

Getting a short sale “sold” is our specially and rather easy for us as we are the largest flat fee MLS listing broker in Florida and we sell tons of homes in Florida for many reasons. We have excellent customer service (8:00am-8:00pm 7 days a week), give excellent pricing advice to our sellers (we always recommend listing at the ‘market’ and leave no room to negotiate), we are very good at Internet marketing (Yahoo, MSN, Realtor.com, Homes.com, GetMoreOffers.com, BargainNetwork, AOL, Craigslist and hundreds more sites.) We are members of 25 Florida Realtor Associations and list home for sale in Miami, The Florida Keys, Naples, Marco Island, Amelia Island, Jacksonville, Ft. Myers, Tampa Bay, Gainesville, Ocala, Daytona, Tallahassee, The Florida Pan Handle, Orlando, Weston, Ft. Lauderdale, Sarasota, and just about every small city in Florida.

Please don't be concerned that my office is in Holiday, Florida because I represent sellers in every Florida city as all my work is done by email and phone.

Call me any time and I would be glad to answer any questions that you may have. 1-877-232-9695.

Or, go to shortsale.getmoreoffers.com to list your home free and 100% online!

After all, if you are a buyer, you are probably looking through tons of inventory. After a while, it all looks the same. Why not entice the buyer with something different.

Here are a few idea when writing that perfect copy for your advertisement...

• Gather your facts.

Think back to when you were a buyer looking to move. You probably went through lots of different houses to get to the one you live in now, right? So what was it that made you buy your house? Think about what features you were looking for and why they were important to you. Was is the proximity to the shopping? Was it the "A" rated schools that you wanted to provide for your children?

• Now write your story.

Be creative and think about what a buyer would be interested in. Think about EVERYTHING. Write out how you spend your time there. Here's an example...

Welcome home! When my husband and I were looking for a home, we know we wanted a safe neighborhood to raise our children. We knew right away we found the perfect home when we pulled in the driveway. We love this house. We have two children and they made friends almost immediately. The first day we moved in, we had our new neighbors bring us food and welcome gifts. So sweet! We love how close everything is. Knowing that the school is right around the corner makes it easy for the kids to walk home. There is a farmer's market we love going to every Saturday morning.

This home has everything we wanted. We wanted a home that had an open floor plan and lots of light and open space. We like to entertain and this house is perfect for that. The kids have their own playroom away from the living room, so we can enjoy ourselves if we want a little peace and quiet. Speaking of peace and quiet, the master bathroom has a jetted garden tub and is just terrific for unwinding after a long day. My husband loves cooking, so space in the kitchen was a must. We upgraded the appliances and refrigerator as soon as we moved in. The house is really well insulated, so the electric bill is really low. We both have allergies, so we installed all hardwood flooring as well as upgraded the filter on the air conditioner. Outside, we have a pretty maintenence free yard. The landscape is easy to keep up with and is perfect for the climate. The automatic sprinkler keeps the lawn green and it has a sensor to shut off if it's raining outside.

All in all, we are going to really miss this place. We really thought this would be our forever house, but things change. I'm sure you will find as much enjoyment as we have had. Happy searching!

• Now advertise it!

Put it on your fliers, your web posts, your Craigslist ad. The more people that see your story, the more they can connect with your house. Good luck!

“Yeah, Yeah, I understand. I tried it before, and the only thing it got me was one phone call.”

I hear this quite a bit. I understand how he feels. When we created ADDvantage Real Estate Network, we wanted to serve the public with a program that really works. We learn a lot from the bad apples. Flat fee real estate is nothing new, and the longer it stays around, the more likely you are to have companies spring up that are in it to make a quick buck and ride the wave for as long as it lasts. We feel that if we strive to do the right thing, everyone wins.

Here’s what I mean…

Most all flat fee real estate companies steal buyer leads. It’s true. That’s how they can afford to charge you $99 and still survive until next year. We charge $349 and deliver all buyer leads to you. We couldn’t steal them even if we wanted to because whenever we advertise your property on the web, we include your contact information, not ours. The one exception is Realtor.com, and that’s only because they forbid agents to display owner contact information. To remedy that, whenever someone looks at your property on Realtor.com, if they want additional information or to schedule an appointment, they will click “view agents website” the buyer will be redirected to our website, to the page with your listing. From there they will see your contact information. If they choose to email the agent, our IT team has it set up to where the lead will be redirected to your email box, without us having to forward it to you each time.

For more information about how ADDvantage Real Estate Network handles your leads, see our sections on Protecting Your Leads

As one of the founders of the ADDvantage® Real Estate Network and a pricing coach for hundreds of flat fee MLS sellers, I recommend a combination of 4 pricing strategies:

1. To form a basis for pricing your home, search Realtor.com for homes in your neighborhood that are comparable to yours.
2. While I am not advocating wasting a Realtor's® time, I would talk with a few local full-service Realtors® and have them prepare a Comparative Market Analysis (CMA) for you. This CMA value will have a range that they will use to suggest a listing price. In a buyer's market, their suggestion is a catch-22 in that they will likely suggest listing at the lower end of the price range which will help sell faster but will also earn them their goal of a fast commission. Because you have the option of flat fee MLS listing your home, you can pass this 3% savings onto the buyer which will help you price your home at the lower end of the CMA range. Another reason to price as low as possible is that as many as 20% of all sales fall through today because short sales and bank owed (REO) properties have moved the price of available “closed sale” comparables to a level that will not support some sales contracts. Therefore, pricing your home for a successful appraisal is a consideration. Another factor is time which is not typically on the side of a seller in a buyer's market because prices have been lower every month for the past 4 years in most areas of the US. But, the good news is this trend appears to be changing.
3. Next, test your listing price for reaction. Wait to see what the Realtors® and buyers do. The first gauge will be the amount of showings and the second will be the quality of offers. When you list you home with the ADDvantage® Real Estate Network, our system sends each Realtor® an email the day after they show your property requesting feedback. Use this feedback to fine tune your price.
4. Next, consider my Buyer's Market Pricing Theory that is working well in cities throughout the US including Miami, Orlando, Naples, Fort Myers, Springfield, Denver, Raleigh, and other cities. I call my theory “How to Win the Sale and Not Give Your Home Away.” Here are my thoughts…

You have made an excellent choice by listing flat fee in the MLS and saving 3% in real estate commissions. Now you can pass this savings onto the buyer.

Next, appeal the competitive nature of the Realtors® by listing your home at a price where Realtors® scramble to be the first one to sell it and earn the offered commission.

I know my price theory works because I have thoroughly researched Realtors® and their motivations. I have also negotiated for 100's of by owner MLS flat fee sellers that have chosen to use our hybrid flat fee MLS plan ADDvantage PLUS™.

Buyers are only willing to pay market prices and at times slightly less than market prices to compensate them for the possibility of lower prices in the nearby future. In contrast, sellers are only willing to sell if they receive a price that they feel is not giving their property away. Sellers may have other restraints such as mortgage balances.

Now, create a situation where there is excitement about your listing by listing your home at your bottom line price! This strategy gives buyers hope that you'll negotiate lower with them into their comfort zones. That is why they will make you an offer. Eventually, there will be some buyer or Realtor® that likes your price and is willing to offer full-price.

Florida has $50,000 homes in Pasco County and $15,000,000 homes in Miami neighborhoods of Coral Gables, Coconut Grove, Star Island, Hibiscus, Fisher and other areas in Florida’s diverse real estate market.

My advice on how to price your Florida home may be interpreted differently depending on the price of your home. But, for this article, I’ll assume we are talking about homes that are $2,000,000 on down.

I know my price theory works because I have helped 100’s of Florida sellers get their properties sold even in this challenging market. I work with Realtors every day in Miami, Tampa, Daytona, Tallahassee, Jacksonville and just about every city in Florida. I understand their motivations.

The premise that I use in this buyer’s market is that buyers are only willing to pay market prices or slightly less than market prices to compensate them for the next drop in price even though prices in Florida seem to have stabilized.

Sellers, on the other hand, are only willing to sell if they get a price that they feel is not giving their property away or have other restraints such as mortgage balances!

Here’s the quagmire as I see it. How do you get the buyers and their Realtors to offer you a fair price? My suggestion is assume for a moment that you are negotiating with a cash buyer. After a few counters, what price would be your bottom line?

Even if you do your best to arrive at a firm bottom line price, often there will remain a gap between you and the buyer. This is the gap where buyers often will not travel to because they think they are paying too much and sellers think at that price they are giving way their home. So, what’s the answer?

The answer comes in two parts. First, get the Realtors competing against one another to be the first one to sell your home and earn the offered commission. It is always about the money! The way I do this is make your home attractive by listing it at the lowest price possible right from the start. Leave no room to negotiate and wait on a smart Realtor or buyer to bring you a full-price offer or very close to it.

This pricing strategy will create excitement and hopefully close that price gap. This strategy will encourage real buyers and Realtors to engage you with a serious or hopefully a full-price offer.

Second, if you decide to list your home flat fee in the MLS in Florida with us, consider our ADDvantage Success™ hybrid flat fee MLS listing plan that is just like a full-service listing. This plan allows me to help you navigate better with the Realtors and I negotiate all offers for you as well. I talk with each Realtor before they show your home and guide them (actually coach them) as much as possible to bring a full-price offer. Realtors often call before showing a home and request this kind of guidance anyway. It is my pleasure to assist!

By pricing your home this way, Realtors have extra motivation to be the lucky one and earn the offered commission.

Call me any time and I will discuss how to best price your Florida home.

727-942-2929

Call John Birch 727 385-6547 to get your offer in on time!

ATLANTA – Aug. 10, 2009 – Buyers of foreclosure have to be quick these days. Some houses go under contract fewer than 90 minutes after they are put on the market, says Brad Geisen, founder of Foreclosure.com.

“For every listing that comes out, we have 10 buyers,” says Cesar Dias, an associate with Approved Real Estate Group in Stockton, Calif. Dias had 15 minutes of fame after introducing foreclosure sales tours last year. Now the tours are defunct because there are not enough homes to show.

“We had a lot of inventory last summer. Now we’re down to 1,500 listings – from more than 5,000,” Dias says.

In Florida, real-estate investment companies, buying in bulk and paying cash, face competition.

Even in the hard-hit Detroit area, bargains are disappearing.

“For a good house that’s not too beat up in a good neighborhood, there’s no lack of buyers in this market,” says Andy Sakmar, founder of Century 21 Sakmar in Rochester, 20 miles north of the city. “There are a lot fewer of these properties than a year ago, and the super buys get multiple offers.”

Source: CNNMoney.com, Les Christie (08/06/2009)

Getting your property sold using the short sale process is one of my specialties because I truly understand the process.

The 3 golden rules to establish an effective short in Florida are:

1. Establish a accurate hypothetical BPO
2. Find the right buyer
3. Ride the short sale processor like your accountant at tax time

You can trust that your short sales with receive the professional attention it needs at ADDvantage. I offer fast professional advice that you need to short sale your home anywhere in Florida including Orlando, Tampa, Miami, and Jacksonville or any city in between.

Below is a recent letter that one of my short sale Florida clients sent to me regarding a phone call to Wells Fargo. It does provide some insight into the short sale process:

The market conditions in Florida in any city such as Miami, Tampa, Jacksonville, and Orlando have created negative equity for many home owners. Short sales provide an alternative to foreclosure where the lender negotiates a sale for less the current amount due.

You can list your home 100% online by going to our short sale website at keith.getmoreoffers.com and look for the tab “start a listing online.”

Once you enter your data, upload pictures and sign the listing agreement (all online for you), I will contact you and discuss strategy or feel free to call me any time at 1-877-232-9695.

Here are a few things that you should know about a short sale:

1. A definition of a Short Sale is the sale of real property where the market price of the property is valued for less than all mortgages held against that property, or the loan balance. In order to make a sale happen, the lender must approve the offer amount and terms.
2. The IRS treats short sale deficiencies differently depending on whether the short sale is a homestead/primary residence or an investment property.
3. The seller should speak with their CPA or financial adviser before deciding on a short sale as opposed to other remedies.
4. Your credit score will suffer but less than a foreclosure.
5. The seller should call the lender and request a short sale package as soon as possible and ask if they have any MLS time requirements.
6. The listing broker will need to determine value (hypothetical BPO).
7. All contracts/offers are contingent on third party approval as well as any commissions offered in the MLS to cooperating brokers/agents.
8. Short sale “listing agreements” need to have this language to protect the seller…”The seller’s obligation to perform on this contract is subject to the approval of the lienholders on the property. The seller may cancel this agreement prior to the ending date of the listing period without advance notice to the broker and without payment of a commission or any other consideration, if the seller tenders Deed-in-Lieu of Foreclosure.”

The roll of the listing broker is to set an accurate hypothetical BPO value and bring the most suited buyer (and buyer’s agent…because agents that are seeking a fast commission will not hang in there and will eventually push the buyer away…it takes 65-120 days for a short sale to close).

With ADDvantage’s powerful Internet marketing we will find the right buyer. Our software tracks all the details along the way and our short sale team is organized, knowledgeable and we let no time get away from us.

We work along side another short sale specialist at Al-Day Donaldson.

For more information about ADDvantage handling your short sale, call 1-877-232-9695 or go to our short sale Florida website keith.getmoreoffers.com

ADDvantage holds membership in the following Florida’s MLS Realtor Associations:

Through my real estate and builder network I know many honest and fairly priced contractors and handymen looking to help you with your large and small projects. Call to get a good will referral, and free estimate. John 727 385 6547

Use a metal yard sign that promotes a professional image. Realtors® fear For Sale By Owner signs (white and red; generic) because they mean FSBO and not necessarily MLS listed. As well, FSBO signs promote the seller's phone number and that is not what a Realtor® wants their buyer to see. In fact most Realtor's steer clear of FSBO listed properties especially in today's market with all the other choices. The best solution is to use a metal Colorado Discount Realty sign with our number on it. This means you get a professional look and with Agent Assure you will get us answering the phone for you 8:00am-8:00pm 7 days a week and we forward all buyer leads to you and schedule appointments. Agent Assure™ is only $199 as an add-on or free with our ADDvantage PLUS™ full service program.

List flat fee without giving up the right to sell By Owner and get 100% contract-to-close representation. Contract representation is so important for many reasons but the most critical reason to list using ADDvantage PLUS™ contract-to-close representation is so Realtors® only talk with and negotiate through ADDvantage®. This assures you peace of mind that there will be no mistakes in getting you the highest offer. Additionally, Realtors® prefer working with another broker as apposed with the seller.

Price your property right where you want to sell it and leave no room to negotiate. This might sound crazy but it's true. In a buyer's market, buyers are anticipating prices to move lower and therefore buy under what sellers call “market value.” Conversely, in a seller's market, buyers justify buying “market” prices because they believe prices will rise in the future. With Colorado Discount Realty Addvantage Flat Fee MLS plans you decide what to do with all the money you save... Keep it or put yourself at an advantage over other listings buy lowering the price 1 or 2%. Clients that have done this have seen their homes sell much faster.

List with a trusted and reliable CO licensed flat fee MLS broker, Our flat fee Addvantage® clients frequently compliment us by saying that we are truly light years ahead of other flat fee and full-service companies in Colorado. We know they are right because we have invested in the future and understand what sellers need. We have the longest hours in live phone coverage of any flat fee service in America (8:00am - 8:00pm / 7 days a week), we forward all buyer leads to sellers in real time, have the best 100% paperless listing software and have special software to track contract negotiations and close deals without a hitch.

Many sellers do not realize that the first few weeks are the most critical time once placed on the mls. The first few weeks are the time when other agents and brokers become aware of your home. In our Denver Colorado Office our MLS system, Metrolist allows us to send your property out to potential buyers when the home matches their criteria. This is what I like to call the launch phase and is the best time to get your listing known to the market and can bring great and immediate interest to your home listing.

One of the most common mistakes we see when pricing your home to sell is the comment "we can start high now and come down latter". This is one of the worst yet most common propagated sayings in the real estate industry and has been used as a tool by real estate professionals for years to help them get listings. The sale of your home can be an emotional one for most people. All the memories, the time you put into it and the years combine to make this one of the hardest decisions you can make. However if you price your home to high agents, brokers and with today’s information the public knows it and will either think you are unrealistic or you’re not really ready to sell. This will minimize the launch phase of your home on the MLS and dramatically reduce the exposure to your home to buyers. Most buyers today do their homework and buyers are not as attached to the property as a seller can be so buyers are looking for the best deal.

Pricing your home too low can also adversely affect the launch phase of your home. By pricing your home to low you may be giving away your hard earned equity. It is true that buyers are looking for a deal. However most buyers are unwilling to do allot of repairs in a home by pricing your home too low you may be sending the signal that It needs some work. It may also give buyers the felling that something may be wrong with your home or neighborhood.

One advantage you will have with Colorado Discount Realty is we are not on commission by using our exclusive Flat Fee MLS listing system we take the commission out of the equation so you will always get truthful and timely advice when asked. As one of our flat fee clients we can provide you with a comparative market analysis or CMA to help you determine the value of your home and help you make an informed decision.

Pricing your home right is critical to getting your home sold. Price your home right the first time and your will see the results immediately. At Colorado Discount Realty we are Colorado Brokers we can help you with the information you need to make the right decision without the hassle and pressure in a commission based real estate company.