26% SOLD in the past 6 months with an average 117 days on the market!

Friday, January 30, 2009, 4:53PM

By: Keith Gordon

I was wondering yesterday about how the general public felt their chances were to sell in this market. So I called a few friends and asked them…“If you listed your Miami home today in the MLS, with ADDvantage® flat fee or with a full-service Realtor® of your choice, what do you believe your chances are of getting a contract within 117 days?” My Miami friend (a real estate speculator) said less than 10%. My Sarasota friend (a lawyer) said maybe 20% and another friend in Tampa said 15%.

Not one of my friends thought they had a 26% chance of selling within 117 days which is the exact pace that ADDvantage® of Florida has sold its flat fee MLS Florida listings the past 6 months. Typically the 4th quarter is not a robust time of year to sell so 26% is not bad.

As market conditions improve, in particular more available lending capital and more creative lending programs, so will the odds of selling. Things are tough right now but they have been difficult since 2006.

What is critical today when selling a home in Florida cities such as Miami, Tampa, Jacksonville, Orlando, and Sarasota is how well your marketing plan is executed, the commission you are offering to buyer's agents, your price (but not as much a factor as 2008 as short sales are not your competition) and converting phone calls into showings.

At ADDvantage® of Florida, we excel in every category stated above that we control and we exceed expectations in the last factor mentioned…converting phone calls into showings.

While 26% sold the past 6 months might not seem impressive, I would bet that figure beats Coldwell's numbers (of course they will not publish their numbers) as well as any flat fee MLS listing service in Florida.

The reason ADDvantage® converts more phone calls into sales is because every call is answered live 9 hours a day 7 days a week…Buyers are assisted immediately and given seller contact info and the by owner flat fee MLS seller receives an email detailing the caller info and request. ADDvantage PLUS™ and ADDvantage WORKS™ flat fee MLS programs come with a concierge showing service where we handle showing requests directly. ADDvantage PLUS™ and ADDvantage WORKS™ sellers also receive 100% contract-to-close representation.

If you are selling your Tampa, Orlando, Miami or any Florida home and want to save money on commissions, trust the ADDvantage® brand of flat fee MLS to get your property more Internet exposure on top by owner sites such as Trulia, Vast, Homes.com, Harmon Homes and hundreds more…AOL, MSN, Yahoo, and Googlebase. We were awarded the Realtor.com's 2008 Online Marketing Award so you know your listing will be perfect in the most he popular real estate website in America…Realtor.com.

Call us anytime 727-942-2929 or 1-877-232-9695 or visit our flat fee MLS Florida listing programs.