Free or Cheap MLS Listings…are they worth it?

Tuesday, February 6, 2007, 12:00AM

By: Keith Gordon

There might be no worse MLS FSBO listing deal on planet earth. To understand why, one must think about WHY a mortgage company-or the like-would choose to provide this service, especially at such a low rate. While it seems like a good deal, the reality is that your buyer leads may as well go into a “black-hole.” As I've discovered by calling on many of these companies’ signs myself, the potential buyer/lead often goes into a perpetual calling queue, or gets solicited by the mortgage company for mortgage services or even gets sold to another Realtor® as a buyer lead…it's all about them controlling buyer leads for their own gain, not about helping you capture the leads that you deserve. This is clearly not in your best interest.

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