Professional ADDvantage™ Remains the Most Effective Flat Fee MLS Florida Listing Plan

Tuesday, November 18, 2008, 7:48AM

By: Keith Gordon

By owners in Florida have 3 choices to market their homes for sale. The “go it alone” FSBO sign in the yard. The “by owners” FSBO websites either cost a fortune such as “Buy Owner” and or limit the audience to just their website. By owner marketing, by itself, with no other means of attracting buyers is not effective in today's buyer's market.

Buyers use the Internet 86% of time to locate a home., and the thousands of Realtor® and MLS based websites garner the majority of the serious buyers. To be effective selling by owner in Florida, FSBO's need the big 3…,, and the 150,000 Florida licensed real estate agents all working for them.

And, as convoluted and complex as the Florida real estate market is today, buyer's more than ever are turning to professional Realtors® to weed through the shorts sales, bank owned and other properties to help them find the right property. And this doesn't necessarily mean the cheapest, either.

This is the reason why flat fee MLS Florida listings have become so popular. Flat rate MLS listings give the FSBO seller flexibility, commission savings, powerful cross-marketing, and the fees are low. Our basic flat fee MLS Florida listing plan is Not Available. It includes a 9 month listing in your local Florida MLS,,, World Properties International,, and 100's more FSBO websites.

ADDvantage is the chosen 2 to 1 in Florida over other flat fee listing services because we offer a better version of flat fee MLS Florida listings. Our service level exceeds even the brand name full-service companies with our legendary 9:00am-6:00pm 7 day a week live phone support and buyer lead forwarding.

Our business model is based upon a principle that each by owner MLS client will receive the best Internet marketing possible, both domestic and international. Our flat fee MLS Florida clients will be prepared for an offer by having their seller's disclosure and other Realtors® required documents ready to be emailed at a moment's notice.

At ADDvantage, we are detailed oriented, we understand the Internet, we respect and support Realtors® and act as a facilitator to get your Florida home sold.

With all this said, ADDvantage offers more by owner MLS marketing options. While our most popular flat rate plan is MLS ADDvantage® (Not Available), we have two more plans that are innovative and effective.

Street Smart ADDvantage® Realtor® E-Blast is ranked first in Florida as a Realtor®-to-Realtor® email. Since 2005, every Florida Realtor® has read the Street Smart ADDvantage® Realtor® E-Blast email. It is sent twice a month and features only properties that are offering a 4% or greater buyer's agent commission. Now you can appreciate why the Street Smart ADDvantage® Realtor® E-Blast is so popular…It is all about the money.

The title of this article is about Professional ADDvantage™ being the Most Effective Flat Fee MLS Florida Listing Plan. To fully understand why Professional ADDvantage™ is so effective, you must appreciate how Realtors® operate. They are always in a hurry, prefer working with other “professional” Realtors®, prefer not working with by owner sellers, want documents now not later, and want to close deals fast. For all these reasons, and more, Professional ADDvantage™ is the most effective flat fee MLS Florida listing plan.

As broker for ADDvantage of Florida, I negotiate all Professional ADDvantage™ offers. I have been a licensed broker in Florida since 1984. With Professional ADDvantage™, we do everything but show the home. More deals get done with Professional ADDvantage™ because there are no mistakes and no emotions involved. Realtors® and sellers benefit from working with me because I am fast and professional. Most negotiations take less than 6 hours.

An Professional ADDvantage™ flat fee listing does all the little things well. We take all calls, not the seller. We schedule all showing appointments with the Realtors® and buyers, not the seller. I negotiate all offers with Realtors® in behalf of the seller. Our MLS administrators arranged all the inspection and related closing deals, not the seller. And the best part, you get the all unrepresented buyer leads which may enable you to sell with no commission.

Selling a home in Florida is hard work. No real estate company in Florida works longer hours than ADDvantage to ensure that we never miss a Realtor® request for a showing or a buyer looking to see the inside of your home.

Phone support does matter because all it takes is one buyer.