Phone Support is Key for Florida Flat Fee MLS Listing

Wednesday, December 17, 2008, 11:47AM

By: Keith Gordon

Flat Fee MLS listing Florida fact number one is phone support. Phone support can make the difference between selling and not selling. Whether you are listed flat fee in the MLS or with a full-service Realtor®, the reason is simple why phone support is so critical…Without buyer leads to “sell” your home or without Realtor showings, there is no sale. It all starts with one phone call or one email.

ADDvantage is an By owner MLS Internet marketing and sales organization designed to capture all buyer leads and Realtor calls between 9:00am and 6:00pm 7 days a week.

We are the best flat fee MLS listing Florida company because we care more about what we are doing. We spend more of our resources on staffing MLS administrators so we never miss a call. Our exceptional phone ethic pays off for our by owner MLS sellers because we sell more Florida homes.

By owners that list in the MLS need buyer leads and Realtor showings to be successful The gate keeper of all Realtor showings and buyer leads is the flat fee broker. If the flat fee broker provides poor phone ethic, then the by owner MLS seller will have poor results.

The public has a misconception about flat fee MLS listing a Florida property. They seem to believe that all calls go directly to them and the sole purpose of the listing broker is getting them “listed in the MLS”. The reason the public believes this is because 96% of all flat fee MLS websites state this misleading nonsense.

ADDvantage has fielded over 6213 phone calls from Realtors and buyers in behalf of our Florida flat fee MLS listed sellers over the past 12 months.

These 6213 calls didn't randomly occur. They all called ADDvantage for showing instructions or searching for more information after seeing one of our ads promoting a flat fee MLS Florida property.

Since 1913 there has been a Code of Ethic among Realtors that says calling the listing broker's client is forbidden; deal directly with the listing broker. Of course, this is an oxymoron because flat fee MLS is about “self-representation” to a large degree. But, all the same, we receive calls all day long from agents across Florida wondering “how to show a property” or “where to send an offer”.

I just completed my required 4 year ethics class and the instructors mentioned nothing about how to approach a flat fee MLS seller in Florida. Because of this general confusion, we send an email to every Realtor that calls ADDvantage about one of our flat fee MLS listings in Florida that says, “You have my expressed permission to deal directly with seller (Bob Smith). His contact numbers are 305-888-0001 and 305-765-0987. Best Regards, Keith Gordon, Broker for ADDvantage.”

Before you list in the MLS, do the smart thing and list with a reliable, detailed oriented and ethical flat fee MLS Florida listing service, ADDvantage. Call us anytime, 727-942-2929 or 1-877-232-9695.

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