Professional ADDvantage™, Our Newest MLS Flat Fee Program

Tuesday, April 21, 2009, 11:26AM

By: Keith Gordon

ADDvantage® is Florida's most innovative discount real estate brokerage firm. We have been publishing the Street Smart ADDvantage® Realtor® E-Blast for 4 years now promoting “high buyer agent commissions.” It is now Florida most read Realtor®-to-Realtor® email.

With the success of our Street Smart ADDvantage® Realtor® E-Blast, we are now offering new turn-key flat fee MLS listing plan that mimics a full service listing and saves the seller 50% in commissions.

Our newest innovation is Professional ADDvantage™. Great name because it truly offers the Florida flat fee MLS seller what they need to be successful.

Professional ADDvantage™ is a blend of our best products and services that we have ever offered into one easy to understand, yet highly effective, flat fee MLS listing plan…You pay a low upfront flat rate of Not Available.

Our Internet marketing package consists of,, IDX feeds,, Yahoo, Zillow, Craigslist, Vast, AOL, MSN, RSS feeds and Oodle…Plus, 100's more real estate sites through the US and national sites such as Coldwell and Remax. More exposure sells homes faster.

Highlights of Professional ADDvantage™

9 month Exclusive Right of Sale listing in your local Florida MLS…We are members of 33 Florida MLS boards including Orlando's Mid-Florida Regional MLS, Greater Tampa Association of Realtors®, Pasco, SE Florida Regional MLS, Miami Board, Amelia, Marco Island, Gainesville, Ocala, Naples, Ft. Myers and many more. You can cancel anytime with us and there is never a fee or strings attached.

Agent Assure® is our 7 day a week 9:00am-6:00pm concierge showing service. We schedule, confirm and email confirmations on every request. There is no need to speak with a Realtor®…Just ADDvantage®. Your customized showing instructions will be given to each Realtors® exactly the way you want. This service is more professional than the seller scheduling directly with the Realtor® ($159 value, free with Professional ADDvantage™)

Feedback is important to everyone selling real estate. Everyone wants feedback from Realtors®. Our system automatically sends an email to each Realtor® that shows your home requesting feedback. A copy is emailed automatically to you for your analysis. ($99 value, free with Professional ADDvantage™)

Agent Activate®…Makes selling your home smarter

Agent Activate® is an optional service where buyers are shown your property by one of our qualified agents. 100's of Realtors® throughoutFlorida have sold an ADDvantage® MLS listed property. We track and rate each Realtor® creating a pool of qualified Agent Activate® agents. Once you list your home with ADDvantage® each Realtor® that shows your home will be evaluated for their “Realtor® etiquette” and buyer skills via our feedback system. When we believe an agent has the right combination of skills, we then include those Realtors® into “your” Agent Activate® pool of available and qualified Realtors®. So when a buyer calls, the best agent will help sell your home and will be paid your "offered" commission, typically 3%.

Broker Assist… Advice 7 days a week. Most offers will not come through an ADDvantage® agent but rather from another outside agent. If this occurs, the ADDvantage® broker with 27 years of experience will consult, review the contract, check for missing documents and assist in closing the transaction. Realtors® always prefer our "Broker Assist" as this facilitates their efforts of getting a deal done. There will be a transaction fee of $0 at close to compensate ADDvantage® until this scenario. (A Not Available ($3,000 max) value)

Street Smart ADDvantage® Realtor® E-Blast is the most effective Realtor®-to-Realtor® email in Florida. Since 2005, ADDvantage® has been emailing Realtors® our "high commission Street Smart ADDvantage® Realtor® E-Blast" hot sheet. It is now the best read Realtor®-to-Realtor® email in Florida. It is reserved just for those Florida sellers offering at least a 4% buyer's agent commission. Every two weeks, the Street Smart ADDvantage® Realtor® E-Blast is sent to thousands of Realtors® that work or live within 35 miles of a Street Smart ADDvantage® Realtor® E-Blast listed property. (A Not Available value, free with Professional ADDvantage™)

An Exclusive Right of Sale Listing in MLS is more effective than an Exclusive Agency (flat fee listing). Limited service listings (a.k.a "flat fee MLS") are at times not shown because some Realtors® consider them more work as compared with full-service listing. Even some MLS systems allow searches excluding limited service listings. While illegal to shun any listing or any company, this does happen. This shouldn't stop you from listing flat fee far because the cost savings far outweighs any possible lost showings. But, with an Professional ADDvantage™ listing, we have solved this showing dilemma by using an Exclusive Right of Sale Listing; not an Exclusive Agency or limited service. There is no difference between an Professional ADDvantage™ flat fee MLS listing and a full-service listing. "Showcase" listing allows for 2,400 characters of property description and additional pictures. If you have a Virtual Tour, we will be posted it there and on and (Not Available value, free with Professional ADDvantage™)

List my property using the Professional ADDvantage™ plan View all flat fee MLS listing plans