Florida By Owner MLS sellers can get better results by offering a home warranty

Thursday, December 4, 2008, 12:00AM

By: Keith Gordon

The ADDvantage® Real Estate Network offers a home warranty plan through Old Republic for its customers in Florida. Offering a home warranty costs the seller about $400, which is paid at closing, if the home closes.

According to a Gallup poll, 79% of both buyers and sellers rate home warranties as one of the most important considerations when buying or selling a home.

Offering a home warranty to buyers allows the seller to advertise such a warranty in the MLS and the 100's of other FSBO websites.

Broker for Florida ADDvantage® says “I believe this is a win-win situation for by sellers because over 50% of the offers that come to sellers from Realtors® representing buyers contains a condition in the purchase and sale agreement requesting the seller pay for a home warranty. If you are going to pay for it anyway, you might as well receive the benefit of advertising that fact and possibly attract more offers and a higher price.”

As the flat fee MLS listing option to sell real estate in Florida continues to grow in popularity, ADDvantage® will be on the forefront of innovation bringing by owner MLS sellers more listing options.

ADDvantage® leads the way in Florida for creative marketing with its Street Smart ADDvantage® Realtor® E-Blast program and its powerful and effective contract-to-close flat fee MLS listing plan, ADDvantage PLUS™.

For more information on the Old Republic warranty, click here.


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