Why flat fee MLS Sellers in Florida don't sell

Friday, June 6, 2008, 8:51AM

By: Keith Gordon

You might be asking yourself why I would choose this negative title for my blog. Unfortunately the question originates from a certain reality.

Many sellers-whether listed flat fee in the MLS or with a full-service agent-have difficulty selling. My company lists homes in Orlando, Tampa, Miami, Jacksonville, Ft. Lauderdale and just about every Florida city. No matter what area a property is located, the same always holds true: some sellers sell while others sit and wait, wait, wait.

I spend my days negotiating for many of our flat fee sellers (ADDvantage PLUS™, our contract-to-close flat fee MLS listing plan) and we run a state-of-the-art flat fee listing service. I believe I have a comprehensive point of view on this topic and would like to impart my insight to sellers who might benefit from it.

Many sellers use flawed reasoning when pricing a home in Florida's competitive market. The 5 most common examples are:

How to price a home and get better results using flat fee MLS in Florida

What type of seller is currently successful in Florida?

I find our ADDvantage PLUS™ sellers are doing the best for four reasons: