Success selling real estate in Florida using Flat Fee MLS

Monday, May 10, 2010, 10:41AM

By: Keith Gordon

The Internet holds 86% of home buying traffic. Realtors control at least 85% of all buyers. The MLS (Multiple Listing Service) is the only way to reach the Realtors. To be successful selling real estate in Florida, you need excellent Internet marketing, Realtors (and hopefully only paying them 3% which is why flat fee MLS listing is popular) and a real estate company that understands the needs of the Realtors and sellers. ADDvantage® delivers what Florida by owners and Realtors need 12 hours a day 7 days a week.

Our specialty is selling homes without a traditional 6% Realtor fee. We offer excellent service, expansive Internet marketing and provide by owners with the best chance of selling. Choose a flat fee MLS listing service that has earned the trust and respect of thousands of Florida Realtors and by owners, ADDvantage® Real Estate.

We are unlike any full-service or flat fee MLS service in Florida because even though we are a discount real estate service that specializes in listings homes in the MLS for a flat fee, we are a unique real estate company because we deliver more service than any other flat fee or full-service company in Florida, guaranteed.

This is not sales puffery, it is the truth! Over the past 7 years, we have answered every call "live" with real "humans" 7 days a week from 9:00am-6:00pm. Because our service is excellent at ADDvantage®, we now enjoy an excellent reputation with our fellow Realtors and by owners throughout Florida.

A good reputation does matter in real estate, especially in the discount real estate listing business. Many flat fee MLS listing services do a poor job servicing their clients and Realtors. Often, Realtors call the flat fee listing service for help with showing instructions, or need instructions for faxing offers or call requesting a seller's disclosure statement only to get an answering machine. Besides assisting all callers live, ADDvantage® also makes available all important client documents online at ADDvantage®. Every detail at ADDvantage® is important to us. We are determined to be the best flat fee MLS listing service in Florida and our MLS board coverage is the widest of any flat fee MLS listing service in Florida. We list homes on the MLS in the Florida Keys, Miami, Boca, Space Coast and all the way to Jacksonville, across to the Panhandle, Tallahassee, Gainesville, Tampa Bay, Sarasota, Ft. Myers, Naples, and Marco Island.

To briefly explore our commitment to our clients that list flat fee with us, take a look at how we handle calls, buyer leads, Realtor showings, feedback, price changes, status changes, and the degree of our corporate organization.

Every call that that comes in to ADDvantage® requesting information or a showing about a particular property is entered into that clients account. Our system then send an email describing the nature of the call and sends the Realtor an email confirmation confirming their showing request. If it is a showing request, our MLS administrators will record the Realtor or buyers email address and all other info. Our system sends an email for feedback the day after each showing, notifying all parties of any price changes or changes in listing status.

Flat fee MLS listing services in Florida are not all the same. Our attention to detail and our excellent phone support do translate into more showings and a faster sale for our flat fee MLS home sellers. Please read our flat fee MLS listing testimonials and review our past flat fee MLS sales statistics.

We offer three flat fee MLS listing plans at ADDvantage®. Our basic 9 month listing is (Program not currently available). We also have a Realtor E-Blast marketing campaign called Street Smart ADDvantage® for (Program not currently available). This plan is reserved for those sellers wishing to offer a 4% or greater buyer's agent commission. Read why this may be helpful when selling. We also have a contract-to-close listing plan called Professional ADDvantage™ which is a full-service discount listing. Professional ADDvantage™ costs 0.75% at close ($1,500 min).

Once a client at ADDvantage®, you will enjoy our 100% electronic sign-up and a paperless client experience. No faxing or cumbersome emails. Every change you make to your MLS listing is handled by our experienced MLS staff. As a client, you have your own "seller control panel" to manage your flat fee listing. In your control panel you can change price, lower or rise commission, print brochures, view who has viewed your listing on our site, contracts, forms, upload documents and mark the public or private and much more. We do have the most intuitive and advanced flat fee MLS listing service in Florida.

The formula for selling fast in Florida starts with saving 3% over a traditional 6% listing. Flat Fee MLS enables by owners to price their home closer to where Realtors and buyers will be motivated to make an offer. The term "appraisal envelop" is the high and low estimate of where an appraisal will come in once a home is under contract.

In today's Internet driven market, paying 6% to a full-service agent to list a home is unnecessary. Your local neighborhood Realtor uses the same MLS and deals with the same appraisal concerns as we do. These local successful buyer's agents want to sell your home but only within 2 or 3% of the appraisal envelope. So paying 6% commission just increases your cost of selling, but not your odds of selling.

Call us anytime; we are open from 9:00am-6:00pm 7 days a week. 727-942-2929 or 1-877-232-9695. As well, you may find our smart by owner MLS selling tips to be enlightening.