Why our reputation with Realtors® in Miami, Orlando, Tampa and Jacksonville and other Florida cities is your best reason to list flat fee MLS in Florida with ADDvantage®.

Tuesday, June 16, 2009, 11:11AM

By: Keith Gordon

For 5 years in a row, 12 hours a day, 7 days a week, we at ADDvantage® of Florida have upheld a policy that every phone call would be answered “live” by a human.

In contrast, all other flat fee services in Florida have taken a different approach to building a reputation with Realtors®…Their approach was often unreliable or a recorded message “Realtors®, if you are calling for showing instructions, look in the MLS under Realtor® remarks and call seller directly.”

While this approach may be OK with some by owners that just want the cheapest MLS listing in Florida, it is not OK with ADDvantage®. Realtors® remember these “flat fee” companies as not accommodating or believe flat fee MLS services are annoying. They may even pass over listings from these companies and not show them!

We at ADDvantage® have always thought we wanted to help the Realtors®. 50% of them don't read the showing instruction in the MLS correctly and call the listing broker. We wanted to blend in as a full-service real estate company and not stand-out like a flat fee service that doesn't care.

Our approach to customer service is highly unusual. Our business model was designed around our clients…We think our clients are Realtors® and our flat fee MLS Florida by owners as our principals.

We view our flat rate MLS listing service as a conduit for Realtors® (buyer's agents) to meet by owner MLS listed on varies MLS Florida Boards such as Mid-Florida Regional MLS for Greater Orlando, Tampa, Sarasota and Naples. ADDvantage® holds MLS membership in 33 Florida Boards, both big and small. We are even member of the Florida Keys, Amelia Island and Marco Island. Of course, well-know ones such as SE Florida Regional MLS for Greater Miami-Dade, Regional MLS for Palm Beach and NEFAR for Greater Jacksonville.

If the reputation of the flat fee MLS service is good, then everyone wins. The seller only pays the buyer's agent a commission saving 50% and the Realtors® have an opportunity to earn that commission by showing a property that maybe a great deal for their buyer because the seller is passing their 3% savings in commission onto the buyer.

But, there is one glitch in the system. Most flat fee MLS Florida listing services have bad reputations for NOT answering their phone when people call. When Realtors® call a flat fee MLS Florida listing service they are seeking showing instructions to view a home.

As ADDvantage® has been answering the phone “live” for 5 years spreading the good word, one Realtor® at a time, of our commitment to excellent service; other flat rate services have done the opposite. Some of these discount MLS brokers are not local or just don't care about helping Realtors®. It's just about the “flat fee” money.

Because of this, these companies now have a bad reputation with the Florida Realtors®. Realtors® that have called and received no answer or no call back for days will never call that flat fee MLS broker again.

This has never happened at ADDvantage®. We have taken customer service and Realtor® support to a level not even offered by the best full-service companies in Florida.

Our hard work is now your asset because when Realtors® see the name ADDvantage® in the MLS when reviewing “showing instructions” they can only have one thought…“I know ADDvantage®, that's the company that is always available and always accommodating.”

Not only do we have the best phone support, we also have the best flat fee MLS listing software. It's 100% paperless and each seller has their own control panel to edit their listing, change pictures, load documents, print brochures, track website hits and view buyer and Realtor® showing requests.

When it's time to sell your home in Miami, Orlando, Tampa, Naples, Jacksonville, Key West, Amelia Island, Marco Island, Orlando, Ocala, Sarasota, Ft. Myers, Ft. Lauderdale, West Palm, Boca, Gainesville, Tallahassee or any Florida city choose the flat fee MLS Florida company that the Realtors® respect…ADDvantage®!