Jacksonville, Florida flat fee MLS sellers-learn the differences between flat fee MLS the “traditional” way and the new fangled “bait and trap” flat fee MLS that can hurt the sale of Duval County flat fee MLS home sellers
Jacksonville flat fee MLS sellers need to know the differences between a “traditional” flat fee MLS listing and the other less straightforward versions of flat fee MLS being offered throughout Duval County, Florida. Please read our “bait and trap” article that will shed more light on the Florida flat fee MLS services that may be bad for your health.
Jacksonville flat fee MLS sellers are advised to list only with a traditional flat fee MLS service based in Florida.
A little knowledge can go a long way in protecting Jacksonville flat fee MLS sellers from getting involved with an unscrupulous flat fee MLS source.
Here are the 5 Jacksonville flat fee MLS rules of staying out of trouble when listing flat fee MLS in Duval County
Jacksonville flat fee MLS rule number one: Where do buyer leads from Realtor.com go? A traditional Jacksonville flat fee MLS service forwards all prospects from Realtor.com and other sources to the Jacksonville flat fee MLS seller. ADDvantage's™ buyer lead capture system records and forwards all Realtor.com, Homes.com and other Internet leads to the Jacksonville flat fee MLS seller in real time 9AM-6PM every day.
Not all Jacksonville flat fee MLS services are that considerate. They may appear to be a responsible and ethical flat fee MLS service but are they?
Jacksonville flat fee MLS rule number two: Carefully read the Jacksonville flat fee MLS listing agreement. Here is what we consider to be questionable flat fee MLS practices: (a) cancellation fee of a dollar amount; (b) cancellation fees tied to a referral kick-back of 25% if the flat fee MLS seller doesn't complete the term of the listing and wants to move to a full service broker (note: flat fee MLS listings should not have a “term” when the seller wants to cancel- if a Jacksonville flat fee MLS seller lists today, they should have the right to cancel tomorrow with no cancellation fee because they paid the flat fee up front). The “list for 6 months” on a flat fee MLS website means the Jacksonville seller paid for a 6 month listing but has the right to cancel in 2 days, if they wish; (3) reference to buyer leads that does not clearly state who gets them; the Jacksonville flat fee MLS service or the flat fee MLS seller; (4) use of a third party broker (means the “website” taking your money is not licensed in Florida); (5) posted hours of live phone support.
Please read ADDvantage™ Florida Flat Fee MLS Listing Agreement. It is the most “articulate” flat fee MLS agreement in Florida because we initiated the Florida Flat Fee MLS Seller's Bill of Rights designed to protect and inform the Florida general public about the ills of the Florida flat fee MLS industry.
Jacksonville flat fee MLS rule number three: Before you list flat fee for FREE in Jacksonville, read our article titled Free Florida Flat Fee MLS? - hold your wallet.
Jacksonville flat fee MLS rule number four: National “websites” that promote flat fee MLS are analogous to vending machines. These “websites” are not members of any Florida MLS, are not licensed in Florida, do not input or maintain flat fee MLS listings in Florida. They simple collect money and transfer your Jacksonville flat fee MLS listing to a third party broker. Just like a vending machine, you put money in and are never quite sure whether the product requested will be delivered. The question to ask these “websites” if they answer their phone is “are you –your website name XYZ company licensed in Florida?” Please read our article titled “Risks of Doing Business with an Unknown Flat Fee MLS company”
Jacksonville flat fee MLS rule number five: Call the Jacksonville flat fee MLS service and see if they answer their phone. Read why phone support is fundamentally important.
Street Smart ADDvantage® Realtor® E-Blast for Jacksonville flat fee MLS sellers reaches the Jacksonville Realtors® with an important message:
Selling in today's competitive environment means flat fee MLS sellers in Jacksonville need more marketing directed towards Realtors® to get more showings.
ADDvantage™ has the answer with its real estate agent email blast program, Street Smart ADDvantage®. Find out how many Jacksonville Realtors® receive the Street Smart ADDvantage® bi-monthly newsletter.
The Street Smart ADDvantage® newsletter is not about “open houses” or “Just Listed” properties, which is the topic of most Realtor® to Realtor® email communications. The Street Smart ADDvantage® newsletter is about the Realtors® making more commissions and this is always of interest to them.
The concept of Street Smart ADDvantage® is based on two points: (1) when listing flat fee MLS in Jacksonville, there is no “listing commission,” allowing the Jacksonville flat fee MLS seller more leeway to offer the buyer's agent more than a 3% commission; (2) when the buyer's agent makes more commission on the sale of a Jacksonville home, they may act more aggressively to show that property.
ADDvantage™ has researched the principles that support the Street Smart ADDvantage® program and you can read more about our research and view an interactive table that shows you varies commission levels and how that will affect your net.
View an example of the Street Smart ADDvantage® agent email blast.
Professional ADDvantage™ is our newest flat fee MLS for Jacksonville flat fee MLS sellers, packed full of powerful FSBO marketing designed for the “savvy” Jacksonville home seller:
Is your flat fee MLS listing in Jacksonville one dimensional? Just getting flat fee MLS listed through NEFAR's MLS (NEFMLS) may not be enough to sell your Jacksonville home. Most Jacksonville flat fee MLS listings are just that-a listing with no special marketing.
If all you need is “a flat fee MLS listing” in NEFAR, then consider our (Program not currently available) MLS ADDvantage® program. While it has all the benefits of being an ADDvantage™ flat fee MLS listing such as international marketing and our 9AM-6PM 7 days/week live phone support, it's not as extensive as our premier program, Professional ADDvantage™.
Professional ADDvantage™ flat fee MLS service was designed for Jacksonville flat fee MLS home sellers that are looking for a complete marketing program designed to go beyond just a flat fee MLS listing.
The cost of Professional ADDvantage™ is 0.75% at close ($1,500 min). A $600,000 Jacksonville home, listed full service, would normally pay 6% commission or $36,000 in real estate commissions. Listing flat fee MLS eliminates the listing agent's commission so the Jacksonville flat fee MLS seller has room to offer a *4% commission all going to the buyer's agent. This saves the Jacksonville home seller $7,500 in real estate commissions but still provides 100% contract representation to the flat fee MLS listed seller.
Here's the math: The Jacksonville flat fee MLS seller chooses Professional ADDvantage™ with Street Smart ADDvantage® High Commission Properties marketing offering a 4% buyer's agent commission (4% x $600,000 = $24,000) and pays ADDvantage™ $4,500 for contract representation, Saving $7,500. Plus the Jacksonville flat fee MLS listed seller (with representation) keeps 100% control over the selling process. The buyer's agent made an additional 1% on the transaction over a full service listed property offering a 3% buyer's agent commission a.k.a co-broke. Everyone wins.
*The 4% qualifies the property for Street Smart ADDvantage® High Commission Properties marketing.
Jacksonville flat fee MLS home sellers- Please read more about the powerful marketing behind Professional ADDvantage™ and how it can help market your Jacksonville home faster.
Email us your questions about listing your Jacksonville property flat fee MLS with ADDvantage™ using our contact form
Or call us: 727-942-2929 or 1-877-232-9695—we're always here to help, every day from 9am-6pm.
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