ADDvantage is right for your MLS flat fee listing in Tampa, Florida

Does your Tampa flat fee MLS service forward buyer leads from Realtor.com to you? Flat fee MLS services in Florida often keep your buyer leads. Read why it's profitable for flat fee MLS services in Tampa to steal your valuable buyer leads!

Tampa, Hillsborough County home sellers that have been listed before or are currently listed in any Florida MLS can save time listing flat fee MLS with ADDvantage™ using our $29 MLS Fast List program ADD-on.

Street Smart ADDvantage™ flat fee MLS service offers Tampa FSBOs an effective way to attract more Tampa Realtors®…$599 buys big direct marketing to Realtors®.

ADDvantage™ protects Tampa FSBO flat fee MLS sellers' leads

Tampa Bay Realtors® are responsible for selling over 80% of all homes in Tampa, Florida. That leaves about a 20% or less chance that a “FSBO with MLS” listed seller (flat fee MLS) will find an “unrepresented buyer” themselves, through buyer leads, thus avoid paying a buyer's agent commission.

To accomplish this, Tampa flat fee MLS sellers must have buyer leads. These leads are from all the Internet FSBO websites and Realtor.com, Homes.com, etc. Without getting these buyer leads from your flat fee MLS service, the chances of selling without a Realtor® involved go down to less than 1%.

Did you know that over the past year, flat fee MLS services have either changed they way they operate or new ones have started up offering all kinds of flat fee MLS deals (some even free)…who DO NOT FORWARD BUYER LEADS TO THE SELLER?

Is this crazy? No it's not. Not for them, that is. Buyer leads are more valuable to them than your flat fee MLS Tampa listing because with your lead they can generate a buyer's agent commission or possibly sell your buyer lead to a lead generator company (that targets Realtors®) or mortgage company.

What does a mortgage company have to do with a flat fee MLS company? Plenty, because those flat fee MLS services have mortgage operations that attempt to convert buyer leads into mortgage deals.

ADDvantage™ sees the flat fee MLS seller's buyer leads very differently. Keith Gordon, broker for ADDvantage™ Florida says “we are a traditional Florida based flat fee MLS service that sends all leads to the flat fee MLS seller, every time. Buyer leads are captured in real time 7 days a week, twelve hours per day by our MLS administrators and sent to the flat fee MLS seller by email. Buyer leads belong to the flat fee MLS seller.”

In Tampa, a 3% buyer's agent commission on a $500,000 home is $15,000. That makes your buyer leads worth more to the flat fee MLS company than any income the flat fee MLS listing generates-especially the cheaper flat fee MLS services.

As it turns out, many flat fee MLS operations are just “buyer lead farmers” that plant a new crop of unsuspecting Tampa flat fee MLS sellers every month.

Here are the different new twists and scams that a Tampa Bay home seller might run into when dealing with a sketchy flat fee MLS service: They can: (a) keep buyer leads for an inside agent and capture your offered buyer's agent commission ; (b) they can refer that buyer lead to an outside agent and demand a 25% referral commission; (c) They can be a mortgage company masquerading as a Florida based flat fee MLS service and attempt to pre-qualify the prospect for a mortgage and then sell the lead to an outside real estate firm for a 25% referral commission.

Moral: Know who you're doing business with. Read the listing agreement carefully before you sign up. If a listing agreement doesn't address where leads go, be wary. Read our flat fee MLS Listing Agreement.

Save time, use MLS Fast List $29

ADDvantage's™ new MLS Fast List saves Tampa Bay residents time when re-listing a home in the MLS flat fee. If your property is located in Tampa or anywhere in Hillsborough County, Florida and your property has been MLS listed before in any Florida MLS, then simply give us the current or expired MLS number and we will reconstruct a new MLS listing for you in the Mid Florida Regional MLS (which gives agents in Hillsborough, Pasco, Pinellas, Lake, Osceola, Seminole, Orange, Polk & West Volusia access to your Tamp MLS listing.) Once we have set up your new MLS flat fee listing on our website, simply edit and approve the data and proceed to checkout where you choose the ADDvantage™ flat fee MLS program that suits your needs best. At that point It takes just a few hours and you are ready for Tampa, Florida's most reliable and trusted flat fee MLS service, ADDvantage™. »Start the flat fee MLS fast list process now

ADDvantage WORKS™ offers many features not found in any other Tampa flat fee MLS service

A new flat fee MLS innovation from ADDvantage™ now available to Tampa flat fee MLS by owner sellers is ADDvantage WORKS™. WORKS offers Tampa flat fee MLS sellers more FSBO marketing. WORKS includes: 250 customized “Just Listed” jumbo glossy post cards mailed to your neighbors; a REAL 5 pan/12 stills virtual tour liked to Realtor.com; traditional wooden post and metal sign, Agent Assure™ (this concierge service replaces the seller's phone number with ADDvantage's™ in all advertising, enabling ADDvantage™ to field all calls from Realtors® and buyers and schedule all showings for the Tampa flat fee MLS seller.) The best part of Agent Assure™ is ADDvantage's™ phenomenal phone ethic…we answer our phone live 8:00am-8:00pm 7 days a week. And there's more… Realtor.com SHOWCASE upgrade and 100% contract to close representation. The cost of ADDvantage WORKS™ is $1,299 plus $500 at close.

The Street Smart ADDvantage™ agent email blast program

Florida sellers are competing for attention from Realtors® and buyers. Tampa flat fee MLS sellers are finding success using a new approach created by ADDvantage™ called Street Smart ADDvantage™. This unique approach available only to our flat fee MLS clients, requires the Tampa flat fee MLS listed seller to offer a minimum of 4% commission to the buyer's agent (ADDvantage™ receives none of this commission).

The Street Smart ADDvantage™ eblast program is programmed to send all Realtors® within a 35 mile radius of your Tampa property a bi-monthly Street Smart ADDvantage™ email report of high commissioned properties in their area.

View a sample of Tampa Street Smart ADDvantage™ Realtor® eblast

The Street Smart ADDvantage™ program takes over from there sending     emails twice per month to these Tampa Realtors®.

Based on research in Wired Magazine, Tampa Realtors® will work more aggressively when there is a 4% or greater commission being offered. As well, the Tampa FSBO with MLS seller may actually end up with a higher net even after paying 1% more in commission. See our Street Smart ADDvantage™ interactive table to calculate your net using different levels of buyer's agent commissions.

“Commission is cheaper than price”, says Keith Gordon, broker for ADDvantage. The point here is when negotiating a $500,000 purchase, 1% additional commission is $5,000. When negotiating offers and counter offers, $5,000 is less than what would be considered a common price move by a buyer or seller. Possibly $15,000 would be a common price move during negotiations.

One powerful flat fee MLS duo~ ADDvantage WORKS™ and Street Smart ADDvantage™

Tampa MLS by owner sellers can combine ADDvantage WORKS™ with Street Smart ADDvantage™ marketing and for a total fee of $1,299 and $500 at close, your 4% or higher buyer's agent commission will be advertised to     Tampa Realtors® garnering more attention for your FSBO MLS property for sale. Tampa Realtors® are responsible for selling over 84% of all Hillsborough county homes. This is one dynamic flat fee MLS duo.

Your flat fee MLS ADDvantage™ listing viewable on Tampa websites via IDX

ADDvantage™ has authorized the National Association of Realtors® and all local MLS boards to feed all outside Realtor® websites, both of brokers and agents, throughout Hillsborough County. Any website in Tampa that has an approved IDX feed will also carry your Tampa flat fee MLS listing. This important fact means websites such as Remax, Florida Premier Home Realty, Century 21 and 100's of local real estate agents' websites will be advertising your Tampa flat fee MLS listing for all of their buyer prospects to see. More buyer traffic results in more showings.

ADDvantage™ reaches across the Atlantic Ocean to buyers abroad

ADDvantage™ reaches across the Atlantic Ocean to buyers in the UK and Europe where their currency dominates. Your Tampa flat fee MLS property will be listed in Europe's most prolific real estate website: themovechannel.co.uk. Your Tampa flat fee MLS listed property will also be listed on Realtor.com, Homes.com (premium listing), Wall Street Journal, Google Base and 100's more.

If you have an old or current MLS number & want to list flat fee MLS with ADDvantage™, click here. ADDvantage™ offers Tampa, Florida residents 4 flat fee MLS plans: MLS ADDvantage™ for $349, Street Smart ADDvantage™ for $599, ADDvantage Plus for $799 plus $500 and the new ADDvantage WORKS™…a concierge flat fee listing service for $1,299 up front and $500 at closing.

Questions about ADDvantage™? Call us anytime between 8am & 8pm toll free at 1-877-232-9695.